The evolution of the partners ecosystem is a consistent topic for us here at CloudWars, and ServiceNow is one of the organizations leading the charge with over 2,200 partners, making its partner program, with a remarkably active leadership team, one of the most expanside in the industry.
Now, ServiceNow is enhancing its global partner program by significantly increasing its investment in incentives and specializations, which focus on enabling partners to leverage its comprehensive AI product portfolio.
Driving new opportunities
ServiceNow is providing its partners with more tools and resources to deliver enhanced customer experiences. “Over the past two years, we have completely transformed our Partner Program, cultivating an ecosystem of specialized, industry‑leading capabilities and services for our customers,” said Erica Volini, executive vice president, worldwide industries, partners, and go‑to‑market at ServiceNow.
“Our continued investment is focused on empowering our partners with the resources they need to grow their business, expand their AI expertise, and deliver incredible outcomes for our shared customers.”
The expansion of ServiceNow’s partner program offerings includes newly introduced Product Line Achievements (PLA) for Now Assist which aims to boost credibility and support partner market positioning as trusted ServiceNow AI solutions advisors.
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Further specializations will enable partners to demonstrate sales, products, and customer success across GenAI and industries, including Customer Experience GenAI, Employee Experience GenAI, ServiceOps GenAI, Cybersecurity, and Tech Risk. Finally, the New GenAI Customer Value Partner of the Year award will celebrate partners that have successfully leveraged GenAI to drive customer value.
Partner success stories
At the same time the company disclosed its expanded investment in the partner program, ServiceNow also revealed that two companies, Infosys and Cognizant, had achieved Global Elite status, the top tier in ServiceNow’s global partner program. The companies join Accenture, Deloitte, EY, and KPMG, in the group.
“The future of cloud and AI innovation requires strong partnerships,” said Anant Adya, executive vice president and service offering head, Infosys. “Our recognition as Global Elite by ServiceNow reaffirms our commitment to enterprise collaboration while ensuring our customers have the solutions and support they need to successfully implement AI.”
“Our Global Elite standing signifies the true power of enterprise collaboration,” said Jason Wojahn, chief executive officer at Thirdera, a Cognizant Company.
“With the rise of autonomous Agents, we look forward to continuing our work with ServiceNow to enhance how we innovate and advise on AI‑driven transformations for customers globally.”
Closing thoughts
The achievements of these companies clearly demonstrate how dedicated partner programs benefit both parties involved.
Take Cognizant, for example, which is nearing $1 billion in combined business. The company has also played a key role in bringing ServiceNow’s Workflow Data Fabric to market as its first global systems integrator.
Now, with its emphasis on providing even greater access to GenAI tools and specializations, ServiceNow’s partner program has the potential to help even more organizations achieve success and crucially drive growth while delivering exceptional customer experiences.
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