
In an extension of their existing collaboration, ServiceNow and Google Cloud have expanded their partnership with the goal of delivering agentic AI products to millions of users, including enterprise customers, through Google channels.
The two companies’ aim: to help customers maximize the value of GenAI, particularly in the emerging field of agentic AI, across the enterprise technology stack.
To accomplish this, ServiceNow will offer its Now Platform and full workflow suite on the Google Cloud Marketplace. Additionally, its Customer Relationship Management (CRM), IT Service Management (ITSM), and Security Incident Response (SIR) tools will be made available through Google Distributed Cloud (GDC). Additional, new data integrations will enable users to enhance the scope and effectiveness of their AI efforts.
“Agentic AI is a revolution. Bringing together the incredible strengths of two of the world’s leading innovators will redefine enterprise technology. We’re putting AI to work to eliminate boundaries in any industry, anywhere in the world,” said Bill McDermott, chairman and CEO, ServiceNow.

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What Does It Mean for Customers?
With ServiceNow workflows available on the Google Cloud Marketplace, organizations can more easily enrich and expand their ServiceNow data using Google Cloud’s AI, data analytics, and productivity tools. Additionally, the availability of ServiceNow’s CRM, ITSM, and SIR products on the Google Cloud GDC network provides organizations in highly regulated industries with the security and confidentiality necessary to remain compliant.
Regarding the new data integrations, ServiceNow and Google Cloud are simplifying the process for organizations to unify data by integrating ServiceNow’s data integration and governance layer, Workflow Data Fabric, with BigQuery. For customers, this integration enables the use of BigQuery’s AI-ready analytics for real-time automation and actions on the Now Platform, making it an essential tool for issue forecasting and GenAI development.
Closing Thoughts
While Google Cloud is a company that develops solutions for a massive, often consumer-focused customer base, ServiceNow is dedicated to serving the enterprise.
However, this latest announcement is specifically targeted at enterprise use cases. This is an important step for both organizations, especially with the focus on agentic AI. It enables the capabilities of GenAI for the enterprise through both companies while leveraging Google Cloud’s extensive reach and accessible toolkit, namely Google Workspace, to enable millions of users to benefit.
“Businesses are seeking new ways to innovate with generative AI, optimize important workflows, and improve everyday experiences for customers,” said Thomas Kurian, CEO, Google Cloud.
“Through our expanded strategic partnership with ServiceNow, customers will now have the data foundation, development platforms, and leading foundation models to easily build generative AI applications that leverage the context and knowledge in ServiceNow–all on top of Google Cloud’s AI-optimized infrastructure.”