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Home » Inside ServiceNow 2025: How AI, Strategic Partnerships, and Platform Unification Are Reshaping Enterprise IT
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Inside ServiceNow 2025: How AI, Strategic Partnerships, and Platform Unification Are Reshaping Enterprise IT

John SiefertBy John SiefertMay 7, 2025Updated:May 9, 20253 Mins Read
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In this highlight-packed discussion from ServiceNow 2025, Dynamic Communities and Cloud Wars CEO John Siefert moderates a forward-looking conversation with Cloud Wars founder Bob Evans and Cloud Wars analyst Tom Smith. Together, they explore how AI, unified platforms, and strategic partnerships are delivering real business value across industries.

Highlights

ServiceNow 2025 Event Overview (00:24)

John Siefert introduces Evans and Smith, sharing their roles and presence at the ServiceNow Knowledge 2025 event. Evans mentions the financial analyst meeting, noting the positive feedback despite the cynical nature of the group. He discusses McDermott’s keynote, which touched upon the need to move beyond outdated technology and complexity. ServiceNow has a strategy to unify various enterprise software agents into a coherent whole.

ServiceNow’s Vision and Practical Implementation (03:26)

Smith talks about the AI Control Tower and Data Fabric Network, which aim to integrate various enterprise software vendors. Evans shares insights from a meeting with Rodrigo Rocha from Google Cloud, who talked about the need for strong foundational elements such as security and governance. Smith mentions discussions with high-level executives from EY and Cognizant, who echoed the importance of practical delivery of big visions. He also references Jensen Huang from NVIDIA, who talked about ServiceNow’s role as the operating system of the enterprise.

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Partnerships and Customer Success Stories (07:48)

Evans discusses a conversation with Rodrigo Rocha from Google Cloud, focusing on foundational elements for future innovation. Smith shares further insights from a meeting with Jensen Huang. Evans talks about Cindy Hoots from AstraZeneca, who shared how ServiceNow’s AI is helping them accelerate the delivery of new medicines. Hoots explains how ServiceNow’s AI is saving time in various processes, ultimately benefiting the entire corporation.

Impact of AI on Business Processes (09:28)

Siefert and Evans discuss the broader impact of AI on business processes, including clinical trials and procurement. AI can help accelerate critical business functions, such as clinical trials in the pharmaceutical industry. Agentic AI has tangible value, improving productivity and efficiency across various business processes. Siefert reflects on the rapid and tangible impact of the AI revolution, noting the enthusiasm and excitement among attendees.

Final Thoughts and Reflections (10:28)

Siefert asks Evans and Smith to describe the event in one or two words. Evans uses “energizing” and “uplifting” to describe the event, emphasizing the positive energy and forward-looking vision. Smith chooses “reinventing” and “enthusiasm” to describe the tangible ways technology is transforming business and improving people’s lives. Siefert concludes by reflecting on the unique nature of the AI revolution, noting its rapid and tangible impact on business processes.


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John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
  • AI
  • Cloud
  • LinkedIn

John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

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