Welcome to the AI Agent & Copilot Podcast, analyzing the latest AI Copilot and agent developments from Microsoft and its partners, delving into customer use cases, and exploring how AI plus the Cloud helps customers reimagine their business.
In this episode, Tony Uphoff, CEO, Pipeline 360, discusses his session at the upcoming AI Agent & Copilot Summit with Tom Smith. His topic: Industry AI Panel – How Industry-Centric AI Use Cases are Accelerating Innovation and Streamlining Supply Chains.
Highlights
Introduction and Background of Pipeline 360 (01:25)
Uphoff provides an overview of Pipeline 360, a modern marketing services company that uses advanced technology to deliver B2B marketing outcomes. Uphoff explains that Pipeline 360 works with enterprise technology companies, financial services companies, and business service companies, leveraging a marketplace model and data to engage and nurture enterprise-level buyers. Uphoff mentions the company’s exploration of GenAI to supplement and personalize content.
The Role of AI in Modern Marketing (03:18)
Uphoff discusses the shift from software as a service (SaaS) to service as software, where intelligence and domain expertise are embedded into software. Uphoff notes the transformative potential of agentic AI in scaling the deployment of intelligence and domain expertise in software. Uphoff references Satya Nadella’s statement that SaaS is over and the prediction of thousands of AI agents and copilots operating in businesses. Smith and Uphoff discuss the mainstreaming of AI.
The Industry AI Panel at the Summit (06:27)
Uphoff outlines the objectives of the Industry AI panel, which includes sharing the journey of panelists in implementing AI. Uphoff hopes the panel will provide insights into where companies are on their AI journey, whether they are just beginning, prototyping, or operationalizing AI. Uphoff wants the panel to discuss the opportunities AI presents, such as creating efficiency, new business models, or enhanced customer experiences.
AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
Best Practices in AI Implementation (09:53)
Smith asks Uphoff about best practices in AI implementation at Pipeline 360 and among their customers. Uphoff mentions the importance of domain expertise in applying AI to specific industries, such as B2B marketing. Uphoff discusses the role of channel partners and consultancies in helping companies understand and apply AI technology.
Conclusion and Final Thoughts (13:13)
Uphoff compares the current state of AI experimentation to the early days of the internet, noting that it is not a bet-the-farm decision for most companies. Smith and Uphoff agree on how critical it is setting up test beds and sandboxes for experimentation.
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