Welcome to the AI Agent & Copilot Podcast, analyzing the latest AI Copilot and agent developments from Microsoft and its partners, delving into customer use cases, and exploring how AI plus the Cloud helps customers reimagine their business.
In this episode, Marie Wiese, CEO of Marketing Copilot, speaks with Tom Smith. Wiese is speaking in Masterclasses on:
- Integrating Copilot in Your Business the Right Way: A Responsible AI Playbook
- How AI Revolutionizes the Sales & Marketing Function
Highlights
Marketing Copilot History (01:23)
Marketing Copilot was founded in 2006, and its focus is on sales and marketing through technology. The company adopted AI tools early in its history and they’ve had a significant impact on the business and industry. The company helps Microsoft channel partners apply sales and marketing technology and processes correctly.
Previewing AI Agent & Copilot Summit (04:36)
Wiese shares her enthusiasm for learning from other people’s experiences and the value of face-to-face conversations at events. She mentions her attendance at the Microsoft MVP Summit and the insights she gained about responsible AI — the thought leadership and opportunity to discuss AI and responsible AI with others at the event are especially useful.
Responsible AI Playbook Session Preview (06:31)
Wiese outlines four pillars of responsible AI: data and security, brand ethics, intellectual property, and data usage. She discusses the importance of understanding where data is coming from and how it is being used. A fifth pillar will be added to the framework — and that fifth pillar will be revealed in her session.
AI Agent & Copilot Summit is an AI-first event to define opportunities, impact, and outcomes with Microsoft Copilot and agents. Building on its 2025 success, the 2026 event takes place March 17-19 in San Diego. Get more details.
AI in Sales and Marketing Preview (09:27)
Wiese explains the intersection of AI with sales and marketing and the importance of using AI responsibly. She emphasizes the need for personalization and deeper engagement in sales and marketing, rather than automating everything. Her team uses AI to augment its sales and marketing efforts without replacing human involvement.
Challenges and Successes with AI in Sales and Marketing (13:08)
In one example, a company using generic AI-generated content received poor engagement. Wiese contrasts this with the success of her team’s approach, which involves using AI to augment human efforts rather than replace them. That’s important to differentiate and engage effectively.
Future Outlook for AI in Sales and Marketing (14:27)
Testing and iterating are crucial in marketing. Wiese believes that companies that can rapidly test and improve their marketing efforts will be more successful. She looks forward to seeing how AI will support these efforts and evolve over time.
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