Taking an untraditional approach, Microsoft is offering its reps an incentive to gain more commission by bringing in less consumption revenue.
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In this Cloud Wars Minute, Bob reacts to Microsoft counterintuitively offering incentives for sales teams to lower monthly cloud bills for the company’s customers.
Today’s banks need to start with the customer experience at the center of their businesses and understand how this experience is built on technology, not the number of branches they have.
In this My Metaverse Minute article, Kieron Allen analyzes whether search engines belong in the Metaverse. He highlights the work of Google, Ludo, Lighthouse and Nvidia in the Metaverse.
In this special report and exclusive interview, Bob Evans gets the inside scoop on the IBM professional services division’s recent hybrid-cloud growth.
The electronic component distributor’s VP of Enterprise Effectiveness shares how Celonis software helped improve processes and drive cost savings.
In this Cloud Wars Minute, Bob previews his chat with IBM Consulting SVP John Granger on the company’s approach to hybrid cloud partnerships.
Automating core financial functions helped the youth organization’s Silicon Valley stay on mission while minimizing investment in financial headcount and back-office administration.
In this Cloud Wars Minute, Bob reviews the two companies’ recent Q2 earnings calls, which demonstrate how cloud infrastructure is becoming the preferred IT architecture.
Bob breaks down the Q2 revenue totals and growth rates of the hottest cloud vendors in the Cloud Wars Top 10.
In Growth Swarm, Ep. 12, the panel builds on last week’s B2B branding discussion by examining the importance of brand in the B2C category.
The automation software leader just acquired Re:infer, a London-based provider of natural language processing software for unstructured documents and communications, to help deliver superior interactions with customers.
Here’s why Microsoft has launched a market share war with its cloud competitors: Q2 results show that AWS and Google Cloud are growing faster.
As work environments and cultures are shifting, the Metaverse opens opportunities to improve the lives of those in business executive roles.
In this episode, Bob details the growing competition between Microsoft and AWS for market share and what the former company aims to do about it.
At Cloud Wars Expo, dozens of startups met face-to-face with attendees to showcase applications, software, and tools that streamline existing cloud infrastructure.
In this Cloud Wars Minute episode, Wayne Sadin illustrates how Microsoft, with its Oracle multi-cloud partnership, might be carefully positioning itself to go after Amazon with a “melded cloud.”
Fully immersive VR headsets are cool, but they seem dangerous to use around heavy machinery. AR, on the other hand, offers more promise for the shop floor.
CEO Satya Nadella and CFO Amy Hood vowed repeatedly this week to snatch cloud market share from competitors, which is a sure sign that we are entering a buyer’s market.
In this Cloud Wars Minute, Bob reacts to Microsoft CEO Satya Nadella’s stated intention in this week’s earnings call to be more aggressive in seizing cloud market-share.