In this Cloud Wars Minute, Bob explains ServiceNow’s new program — RiseUp with ServiceNow — and notes the similarities between its program and the RISE with SAP program.
Highlights
00:36 — On its earnings call, ServiceNow announced a new program called RiseUp with ServiceNow. The program intends to educate and build new skills for one million people certified in ServiceNow technology.
00:55 — In January 2021, SAP launched a program called RISE with SAP. Bob thinks that SAP has a right to expect some acknowledgment from ServiceNow since the names are so closely related; there is no mention from ServiceNow about its decision to mirror SAP’s program name.
01:48 — The program launched by ServiceNow is a forward-thinking idea. The company has had phenomenal success with launching trailhead programs. However, Bob thinks SAP deserves a “hat tip” from ServiceNow, who created the “rise with” title idea.
02:17 — Bill McDermott, CEO and Chairman of ServiceNow, was the former CEO of SAP from 2010 to 2019. Bob suggests that there wasn’t a lack of awareness of that at ServiceNow.
03:06 — Clearly, ServiceNow is piggybacking on the SAP terminology and marketing program and deserves public acknowledgment.
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