Bob Evans and Luyi Yang, assistant professor at UC Berkeley Haas, discuss the importance of referral programs and how supply chains can be reimagined as networks.
sales
Figuring out and getting partnerships to work can be a challenge, but one strategy that helps is prioritization. Analyst Janet Schijns explains how to prioritize to get the most out of your partnerships.
Analyst Scott Vaughan offers strategies and advice for go-to-market leaders who may find themselves adrift during these uncertain economic times.
Apps by NVIDIA and Luma Labs that utilize neural radiance field (NeRF) AI models enable anyone with a smartphone to make convincing 3D models for use in e-commerce, gaming, the Metaverse, and more.
Startup FindMine developed an AI engine that automatically pairs products together on a website to help customers envision different combinations and looks and move ahead to make purchases.
Scott Vaughan speaks with strategist Kathleen Schaub about ‘customer value squads,’ which help sales and marketing teams be more nimble and focus on customer needs.
Excerpted from Ep. 26 of the Growth Swarm podcast, this Moment features Bob Evans sharing three cloud-based revenue drivers that will help organizations flourish, even during uncertain economic times.
Robert explains why communication is key to getting security, legal, sales, and engineering teams on board with a DevSecOps strategy shift.
CIO and analyst Kenny Mullican explains how to find the right partners for technology initiatives that require a collaborative co-creation approach.
Janet sums up her ImpartnerCon 2022 keynote, which highlighted what’s needed to succeed in the world of an ecosystem while preserving partner and customer experience.
In Growth Swarm, Ep. 24, Tony, Bob, and Scott discuss how the evolved business technology purchase process requires vendors to have a greater understanding of buyer focus and how technology lines up with strategic initiatives.
The Metaverse has spawned new commerce models, including direct-to-avatar (DTA), which some believe is the next iteration of direct-to-consumer and could one day dominate retail.
Just back from ImpartnerCon, one of 2022’s major partner ecosystem events, analyst Janet Schijns shares key takeaways from open discussions with the suppliers, vendors, and distributors in attendance.
In episode 23 of the Growth Swarm podcast, John, Bob, Scott, and Tony share major themes – customer centricity and partner ecosystems – that were prominent at three recent tech events.
Tony Uphoff explains how technology companies must shift the way they work with technology buyers and customers, or risk being left behind.
Startup Aforza brings industry cloud functionality to consumer goods and, in so doing, is driving new levels of efficiency in a $2T market.
This Growth Swarm Moment, excepted from episode 22, emphasizes the importance of companies focusing on customer needs and data modernization.
Scott Vaughan extracts the top takeaways from B2B demand generation provider Activate’s sixth annual ‘State of Demand Gen’ research report.
In episode 22 of the Growth Swarm podcast, John Siefert, Scott Vaughan, and Tony Uphoff discuss the “myths and realities” of sales and marketing alignment.
Omnichannel is no longer a “nice to have.” It’s a requirement. Scott Vaughan shares essential approaches for B2B sales in particular.