Change management is often forgotten when IT projects are undertaken. There is often confusion on who owns it: IT or the business. This session will illustrate how critical change management is to the success of any project, regardless of size or scope. We will discuss realistic strategies and approaches for incorporating change management as part of your next project.​

Where do you Get Inspiration for Your Next Article? How can Content Syndication Help You? Do you find yourself struggling for inspiration for new content? Are you confused about how content syndication works and how it can benefit you? By the end of this session, you’ll have value content creation ideas that will get your creative juices flowing, now how to use content syndication to your advantage, and never get stuck staring at a blinking cursor again.

Please take this opportunity to join this webinar as your all-stars review this year’s Focus conference. We’ll discuss the great topics covered and any take-aways that we had from the event. We would also like to hear about any of the great take-aways that you had.​​​

Email campaigns are an exercise in relationship building. When done right, a well-mapped email program can bring in more sales and help you transform your existing client base into a community. But building a successful email strategy isn’t just about sales—by applying analytics to your customer journey, you can gather valuable intelligence about your prospect and customer base that can help you transform how clients experience your brand. In this presentation, we’ll talk about how to build targeted email campaigns for every step of the customer journey, with hands-on tips for deciding who to nurture, when to nurture them, what to say in your messaging, and how to measure email success.

Summit 2020 is almost in the books! Did you miss something and need help finding the information? Would you like to request a more advanced or repeat of a topic? Want to suggest a new topic? Is there a question that you had a burning desire to get answered at Summit but you didn’t…bring your question(s), share your comments or just join to listen to ideas.

With more and more of the buying process moving online in a self-serve way, organizations need to understand how to blend sales and marketing while working to improve lead management. Learn best practices in the alignment process and hear from Marie as she shares insights from projects she has worked on with Dynamics customers who need this alignment to occur if they are going to get value out of their marketing automation tools and processes.

With all of the buzz around Power BI, let’s walk through the basics of this powerful dashboarding tool. We will cover the Power BI Desktop (for building), Power BI Service (for sharing), GP Content Pack (default dashboard), as well as the integration with the GP Homepage.​

​Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2020 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.

Summit 2020 is almost in the books! Did you miss something and need help finding the information? Would you like to request a more advanced or repeat of a topic? Want to suggest a new topic? Is there a question that you had a burning desire to get answered at Summit but you didn’t…bring your question(s), share your comments or just join to listen to ideas.

Tradeshows are a fundamental and important part of your marketing plan – but many companies struggle to execute. No matter if you are just getting started, or are a tradeshow veteran join us for 30 tips and tricks for successful navigating tradeshows. We will talk about pre-show marketing/activities, things to do on site, and post-show follow up. And at the end, we will also open it up to you to share your favorite tradeshow trick and/or lesson learned.

​In this session, you will walk through a process for rating CRM projects, rate your organization across 5 categories, and identify the most important areas to focus on improving. At the end of the session, you will have a benchmarking guide that you can use to continually monitor and improve the people, processes and technologies associated with customer engagement in your organization.

This session will provide you with a practical rating guide and walk-thru, including how to:
• Discover gaps in your CRM

​Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2019 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.

Take control of your financial report inventory and output. We will review best practices and tips for report setup, maintenance and distribution. Topics will include items such as: report building blocks, exports/imports, report library, versions, security, report groups, dimension value sets and much more!

Sales is an increasingly complex and precarious activity – there are more decision makers, heightened expectations, and lower patience for sales outreach.

Sales Navigator was built specifically to maneuver the changing landscape. Get an overview of the latest Sales Navigator features and see how it can help your sales team:
• Target the right buyers and companies
• Understand your prospects and their business
• Engage buyers with personalized outreach
• Exceed sales goals

Master Production Scheduling and Materials Requirements Planning are two related functions in NAV/BC which work together to generate a plan for production and materials. In this scintillating session, the secrets for effective use of these powerful tools will be explored and de-mystified for the non-operations users.​