SAP Overview
SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. Our machine learning, IoT, and advanced analytics technologies help customers to run as intelligent enterprises. Our end-to-end suite of applications and services helps our customers to optimize and transform their businesses.Company Snapshot
- Cloud Revenue (as of 3/31/2025):$5.4B
- Cloud Services:SaaS,PaaS
- CEO:Christian Klein

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AI and Copilots
Since taking over during the pandemic, Christian Klein led SAP through massive growth, tripling market cap and driving innovation in AI and cloud while advising Europe to partner smartly rather than replicate US tech infrastructure.
Cloud Wars Minute
SAP is now Europe’s most valuable company, and CEO Christian Klein is leveraging that position to influence broader policy.
Cloud
The Cloud Wars Top 10 have secured $915B in contracted future business, signaling extraordinary long-term demand for cloud and AI services.
Cloud Wars Minute
Cloud investment momentum continues despite political and economic uncertainties, driven by AI’s transformative promise.
Cloud Wars Minute
Accenture and SAP expand their partnership to deliver AI-powered, industry-specific solutions for high-growth companies, enabling faster digital transformation, streamlined finance, and improved supply chain operations in just 6–12 months.
Cloud Wars Minute
SAP and AWS launch AI Co-Innovation Program to help enterprises build intelligent applications with ERP and generative AI integration.
Cloud
SAP and Salesforce pivot from apps to AI-powered data clouds, redefining enterprise software’s future.
Cloud Wars Minute
SAP and Salesforce are shifting from an apps-first battle to a race for dominance in data clouds and agentic AI as the AI era transforms enterprise priorities.
AI and Copilots
Workday leaders Shane Luke and Ali Fuller discuss navigating GenAI in the enterprise, highlighting their Agent System of Record and a pragmatic three-phase customer adoption framework.
Cloud Wars Minute
SAP COO Sebastian Steinhaeuser shares how internal AI use and strategic agility are driving innovation for SAP and its half-million customers.
AI and Copilots
SAP’s growth strategy focuses on simplifying operations, deepening AI capabilities, and aligning with customer needs.
Business Apps
SAP leaders argue that agentic AI will enhance — rather than replace — enterprise applications by integrating seamlessly with data and AI capabilities.
Cloud
SAP's AI-driven flywheel strategy connects applications, data, and AI to power agile, end-to-end enterprise operations and future-ready innovation.
Cloud Wars Minute
At SAP Sapphire, SAP counters the “apps collapse” narrative by asserting that AI agents will enhance enterprise applications.
Cloud Wars Minute
SAP’s Jan Gilg highlights the shift to modular cloud apps and unified data to drive automation, insights, and business growth.
Cloud
SAP partners with Databricks to unify structured and unstructured data for AI development, while the upcoming Sapphire event spotlights generative AI, the Joule interface, and ecosystem extensibility.
Cloud
With momentum on its side, SAP now faces the harder task: proving at Sapphire that it can turn innovation into lasting leadership.
Cloud Wars Minute
At SAP Sapphire, the company is expected to address five critical issues, including AI’s role in applications, data strategy, and hyperscaler trends, which will determine whether it can sustain its lead as the world’s fastest-growing enterprise software vendor.
Cloud Reporting
SAP dominates the enterprise cloud race in Q1, outperforming rivals with rapid growth in cloud and ERP revenue.
Cloud Wars Minute
SAP delivered a standout Q1 performance, with cloud revenue surging 27% and its Cloud ERP suite up 34%, solidifying its lead over enterprise-app rivals.
Cloud
Dominating a fiercely competitive field, SAP's cloud and enterprise app revenues are growing at record rates, far outpacing its closest rivals.
Cloud Wars Minute
SAP is significantly outpacing its major competitors in cloud-based enterprise applications, driven by strong growth across its cloud portfolio and strategic platform integration.
AI and Copilots
Bob Evans and Tony Harris explore the growing need for real-time, AI-powered decision-making in supply chains.
Cloud Wars Minute
From faster deliveries to greater ROI, SAP Business Network is redefining success in today’s challenging business environment.
Cloud
SAP Business Network integrates directly with companies’ ERP systems to optimize visibility and supply chain resiliency in businesses that have been subject to many disruptions in recent years.
Cloud Wars Minute
Tech companies are embracing "promiscuous partnerships" as AI-driven customer demands reshape traditional alliances, with Snowflake now eyeing a deeper collaboration with SAP after its recent Databricks deal.
Cloud
Infosys achieves SAP validated partner status for RISE with SAP, leveraging AI and cloud solutions to drive business transformation and deliver value through tailored industry playbooks and a clean core approach.
AI and Copilots
SAP partners with Databricks to launch the Business Data Cloud, aiming to unify data for enhanced AI-driven business insights.
Cloud Wars Minute
SAP partners with Databricks for its Business Data Cloud, unlocking AI-driven insights with a $250M investment.
Cloud
Salesforce and SAP are both remaking themselves so that their primary value proposition to customers is all about data and AI-powered innovation--particularly agents--rather than just applications.
Cloud Wars Minute
There's an AI agent battle shaping up as SAP and Salesforce stake out the most aggressive positions, pivoting away from focus on applications to emphasize data, clouds, and AI.
Cloud
SAP’s new Business Data Cloud harmonizes enterprise data, fueling AI and redefining enterprise application value.
Cloud Wars Minute
SAP is shifting from traditional applications to a more integrated platform that supports AI, data, and machine learning.
Innovation & Leadership
This report shares insights from top Cloud Wars CEOs on how AI will drive business transformation in 2025, focusing on execution, ROI, and leadership in the cloud.
Cloud
Google Cloud, SAP, and Oracle shine in the Cloud Wars Top 10, showing impressive growth rates for Q4 2025.
Cloud Wars Minute
The latest Cloud Wars rankings show how hyperscalers and application vendors are managing growth and adapting to changing market dynamics.
AI and Copilots
Philipp Herzig, SAP's chief AI officer and chief technology officer, discusses AI's impact on enterprise software, SAP’s partner strategy, and the evolution of its business model.
AI and Copilots
Following its strongest financial results ever, SAP plans to supercharge AI agents with a new data-cloud offering designed to harmonize structured and unstructured data.
Cloud Wars Minute
A look at SAP's upcoming announcement indicates plans for a significant innovation aimed at advancing data management and AI agents.
Innovation & Leadership
ServiceNow CEO Bill McDermott shares his vision for AI-driven productivity improvements that impact companies across industries.
Business Apps
SAP's Q4 and full-year 2024 results showcase remarkable growth, with cloud ERP revenue up 35%, a 43% increase in cloud backlog, and cloud now accounting for 50% of total revenue.
Cloud Wars Minute
SAP delivered exceptional Q4 and full-year performance, with impressive growth in its Cloud ERP suite and strong projections for 2025, signaling its shift towards becoming a cloud-driven company.
Innovation & Leadership
SAP's CEO discusses being AI model-agnostic and how that benefits customers, as well as his company's efforts to eliminate complexity by offering suites of AI services.
AI and Copilots
SAP CEO Christian Klein discusses how the company is leveraging AI and end-to-end solutions, including the "super agent" Joule, to drive business transformation and enhance customer productivity.
Innovation & Leadership
CEO Christian Klein shares SAP's 2025 priorities, focusing on GenAI, end-to-end processes, and transformative business solutions.
Cloud Wars Minute
SAP CEO Christian Klein discusses how the company is evolving to meet customer demands for business transformation through its integrated cloud ERP suites and AI-powered agents in 2025.
Cloud
The SAP-IBM collaboration accelerates cloud adoption for Power-based ERP users, combining AI optimization, hyperscaler infrastructure, and migration incentives.
Cloud Wars Minute
IBM and SAP are teaming up to help 10,000 on-prem SAP ERP customers transition to the cloud using IBM Power Virtual Server, creating a significant financial opportunity and simplifying the migration process.
Cloud
The SAP Business Network enables businesses to enhance customer experiences by streamlining supply chains, leveraging technology, and driving continuous improvement despite challenges.
Business Apps
AI-driven applications suites are transforming enterprise efficiency, innovation, and integration.
