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Home » The Microsoft Approach to Retail Automation, Co-Innovation, and Customer Experience
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The Microsoft Approach to Retail Automation, Co-Innovation, and Customer Experience

Aaron BackBy Aaron BackAugust 9, 2022Updated:November 4, 20222 Mins Read
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Acceleration Economy Cloud Wars Expo

June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known. In this News Desk interview, which was recorded live on-site at Cloud Wars Expo, Principal Analyst Aaron Back welcomes Amy Vener, who works in Industry Product Marketing for Microsoft, to discuss cloud solutions to current challenges in the retail space.

Highlights

00:15 — Aaron introduces today’s guest, Amy Vener, who works in Industry Product Marketing for Microsoft retail.

01:52 — Retail challenges sprouting from pandemic measures, supply chain issues, labor shortages, and inflation have given cloud vendors a host of new problems to solve by adapting their industry-specific cloud infrastructure.

03:48 — “Every retail experience has been redefined.” Amy’s role emphasizes connecting a unified customer profile with an elevated customer experience.

05:24 — Retail still has much to learn about sustainability. Increased consumer awareness holds companies more accountable for their resource usage.

07:41 — The more detailed data available regarding a customer’s experience, the more personalization and fraud protection the Microsoft cloud AI can provide.

09:40 — Innovation and automation without the need for excessive overhead have accelerated customer-centric app development.

11:23 — Amy digs into the modern co-innovation ecosystem within the retail space.


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Aaron Back (Bearded Analyst), Chief Content Officer for Acceleration Economy, focuses on empowering individuals and organizations with the information they need to make crucial decisions. He surfaces practical insights through podcasts, news desk interviews, analysis reports, and more to equip you with what you need to #competefast in the acceleration economy. | 🎧 Love listening to podcasts wherever you go? Then check out my "Back @ IT" podcast and listen wherever you get your podcasts delivered: https://back-at-it.simplecast.com #wdfa

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