
Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.
In today’s Cloud Wars Minute, I examine three very different approaches to turning breakthrough AI technology into real-world business transformation.
Highlights
00:11 — The AI Deployment Wars involve Google Cloud, OpenAI, and Anthropic. Each has evolved from being almost lab-focused companies with tremendous AI models, and now the pace of innovation of these models is remarkable. The capabilities, power, is stunning, but what that leads to is a huge demand among customers now to not just slip in a piece of technology, but to change companies dramatically.
00:45 — So, that’s why the focus here now is on these Deployment Wars. I want to take a look at the three different approaches that these companies are taking. How are they going to take this very cool technology and turn that into customer success at the point of deployment for these customers? There are different approaches here. Money’s not the issue here.

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01:45 — The challenge is, how do they set themselves up to be not just great creators of technology, but deployment enablers for some of the world’s largest companies doing unbelievably complex projects and betting their futures on AI? The technology is enabling the real goals, which are transformation and the ability to move and grow quickly.
02:21 — How are they going to ensure customer success at every level? How are they going to change the processes companies have, the way they do business, the mindset, the technology, the opportunities they have, the strategy, and the cultures of these companies? How are they going to tackle technical challenges that nobody has really ever handled before? This is remarkably different.
03:56 — Google Cloud is going to go almost exclusively with partners. Both Anthropic and OpenAI are saying that they have both funded, along with a lot of partners, deployment companies that will use deployed engineers who are employees of either OpenAI or Anthropic out at the point of the customer to complement or supplement some of what partners are doing.




