In this episode of the Office of the CFO Podcast, John Siefert welcomes Joakim Alm, CEO, Truvio, and Aynsley Keller, Senior VP, North America, Truvio, who discuss the launch of the brand Truvio (formerly known as SignUp Software), which brings together leading ISVs SignUp Software, SKsoft, DynamicWeb, and Axtension.
Key Takeaways
- Bringing together leading ISVs: Microsoft is a leading ERP provider, but customers often rely on multiple ISVs to handle industry-specific complexities, explains Alm. By bringing leading products and teams together into a multi-product company, Truvio creates an exciting opportunity to better serve customers and partners through broader, integrated solutions.
- Impact on customers, partners: Keller describes the value of streamlining not just processes, but the people and relationships behind ERP delivery, making it easier for customers and partners to work with the right teams. By bringing more innovators together, companies can strengthen feedback loops, collaborate across products, and build a more valuable, unified product roadmap than would be possible in silos.
- ERP gap: Alm explains that the “ERP gap” is the space between standard ERP capabilities and evolving, industry-specific customer needs, which his team closes by embedding practitioner expertise, products, and AI directly into Dynamics 365. It’s about “combining our practitioner expertise together with that intelligence guidance directly into Dynamics 365” to help customers stay in control while accelerating value.
- Maintaining clarity: During the merger and rebrand, the focus for Truvio is on protecting current projects and partner commitments while clearly articulating the next shared vision. By prioritizing clarity in every interaction, the goal is to add value without disrupting existing work or creating confusion in the channel, describes Keller.
- Looking ahead: In 2026, Alm notes that Truvio’s focus is on clarity and deep investment in existing products while enhancing partner and customer experiences, as the combined portfolio unlocks greater value through expanded solutions, AI, and upcoming innovations. Keller adds that the team is excited to deepen engagement with partners and customers through ongoing conversations and product advisory efforts.
Stream the audio version of this episode here:
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