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Home » SAP’s Julia White: The Digital Imperative
Cloud Wars Minute

SAP’s Julia White: The Digital Imperative

Bob EvansBy Bob EvansJanuary 9, 2023Updated:January 9, 20232 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

This episode of the Cloud Wars Minute is sponsored by Acceleration Economy’s Sustainability Digital Impact Summit, taking place on January 26, 2023. Listeners will receive actionable insights from technology buying committee analysts and leading technology providers. Click here to register today.

In this Cloud Wars Minute, Bob Evans discusses the latest video from SAP’s Julia White, who took to LinkedIn to share why companies must be able to establish strong digital capabilities.

Highlights

00:29 — Late last week, SAP’s Chief Marketing and Solutions Officer Julia White posted a video on her LinkedIn page, discussing the digital imperative. With the outlook for the overall global economy not looking so bright for 2023, White emphasized that companies have to be able to establish strong digital capabilities.

01:04 — White broke this idea down into three pieces, after noting the parallels between today’s economic struggles and those faced during the pandemic:

  • Companies with strong digital capabilities surged ahead
  • No more “nice to haves” – technology investments are hard tradeoffs
  • SAP has been through six recessionary cycles — it can help support customers

02:05 — This is another example of why technology leaders need to eagerly share what they know with their customers. Customers are seeking the context, expertise, and market insights that tech vendors have been able to gain.

03:00 — Bob notes that White’s video was a strong conversation starter, saying in essence, SAP sees the world through the eyes of its customers.


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Bob Evans

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Cloud Wars

Areas of Expertise
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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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