If you think the game industry today is just about games, then you put away your joystick and walk away. And, to put big exclamation point on what this mean is Microsoft’s acquisition of Activision. This truly defines the future of not only the experience of gaming, but business, community, creativity, and potential of the metaverse.
In this special joint Cloud Wars Special Report with Acceleration Economy News Desk analysis, John Siefert, Bob Evans, Wayne Sadin, and Aaron Back dive into the $68.7 billion acquisition.
- What does this mean for the Cloud Wars Top 10 #1 player, Microsoft?
- Will Microsoft get to its hooks into the next generation and shake up the corporate outlook on the potential?
- What’s the impact on the purpose-built industry clouds? Will this spawn a Gaming Cloud or Metaverse Cloud?
Highlights
00:36: Satya Nadella, CEO of Microsoft, put context around the acquisition of Activision by saying, “Gaming is the most dynamic and exciting category in entertainment across all platforms today, and will play a key role in the development of Metaverse platforms.”
02:28: Microsoft has built an experience with Xbox consoles, but now is taking that experience across PCs, consoles, and mobile. Further, this opens the door for consumers and creators to maximize the metaverse.
05:17: According to Wayne Sadin, if Microsoft can “hook them early” then it will bring the next generation into the Microsoft ecosystem. This further competitively forces Facebook into a corner as Microsoft has just acquired 9,000 + developers in this space.
08:39: There are tremendous value available by unlocking the potential of the metaverse. The Activision CEO posited that purpose-built clouds are enabling the commercialization opportunities within the metaverse.
In considering possible partners, all roads ultimately lead to Microsoft. Like us, they have been making games for a long time. Microsoft has already distributed games to hundreds of millions of the world’s computers and computing devices and has technologies and innovation that will support the next generation of games.
Activision CEO Bobby Kotick in a letter to employees
10:47: Every business and every industry needs to evaluate their current stage in the digital journey as ask, “What business am I in?” Because, it isn’t just the gaming, but it’s this Metaverse connection and how can we get into the digital future as quickly as possible.
12:47: The cloud has democratized technology. Now, with the cost of a credit card, you can be in the AI or IoT business. Further, this is nicely packages with connections into VR, AR, and gamified experiences built on remote blockchain security.
14:19: Are we now going to experience a gaming cloud or a metaverse cloud sliced into multiple purposes? All roads are now pointing to a Metaverse Battleground event hosted by Acceleration Economy and Cloud Wars.
The cloud is powering the current business and future innovation with no stopping in sight. Moreover, the cloud is creating personalized experiences and opportunities across businesses, consumers, investors, and communities.
You can immerse yourself in the cloud and define your future by attending the Cloud Wars Expo.
