The primary ingredient in digital transformation is optimizing the customer experience. Read how 2 Microsoft manufacturing customers describe their efforts.
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Hear Cloud Wars Live with Joshua Greenbaum, an industry analyst and consultant who’s been following the enterprise software market for 30 years.
The cloud’s ability to completely revolutionize customer engagement & experience is the dominant topic for CEOs of many leading vendors in the Cloud Wars.
As competition among top cloud vendors intensifies, cloud customer success is rapidly emerging as strategic differentiator more important than snazzy tech.
Some of Microsoft’s largest customers are moving their production SAP workloads as well as other mission-critical applications to the Azure Cloud.
The enterprise AI battleground is shifting from model access to operational context, governance, and differentiated execution infrastructure.
Oracle’s Mike Sicilia explains how the company’s healthcare solutions offer its customers soup-to-nuts automation and privacy unrivaled by its cloud space competitors.
It’s both ironic and fitting that three so-called “legacy” vendors are battling for leadership in the modern and massive hybrid-cloud market.
“We’re starting to see things at this tipping point, after which unstoppable change occurs.” I spoke with SVP Steve Daheb about Oracle Cloud breakthroughs.
As SAP prepares to host 22,000 of its nearest and dearest next week in at its annual Sapphire event in…
Ahead of Microsoft and AWS earnings, Google Cloud has established a commanding growth advantage, with revenue increasing 82% and backlog soaring 390%, signaling strong customer confidence and significant future revenue opportunities.
Google Cloud’s $4.8 billion sequential revenue increase establishes a new benchmark for Microsoft Cloud and AWS as investors prepare for their upcoming earnings reports.
Google Cloud and Palantir are accelerating faster than many AI competitors because customers value measurable business transformation over technical benchmarks such as model size or context windows, creating exceptional momentum in the rapidly expanding AI economy.
Cecilia Flombaum and John Scandar explain how AI is reshaping enterprise sales cycles, with increased focus on governance, ROI, and the convergence of business applications and modern work platforms.
The AI Deployment Wars are expanding beyond technology into branding. Microsoft’s ambitious Frontier Company contrasts sharply with AWS’s practical Forward Deployed Engineering, raising questions about which message resonates with enterprise executives.
Google Cloud’s $750 million investment in partner training and certification reflects its belief that customers benefit most when trusted partners lead AI transformation initiatives.
The new AI Deployment Wars reveal that enterprise customers need more than technology: they need strategy, process modernization, secure integration, and change management.
Microsoft is accelerating its Frontier Firm vision with a new business unit that embeds 6,000 AI and industry experts directly with customers to build, optimize, and scale enterprise AI systems.
Google Cloud, OpenAI, and Anthropic are investing heavily in deployment capabilities, ecosystems, and forward-deployed engineers to help customers achieve measurable business outcomes and accelerate enterprise AI adoption beyond model selection.
Sachin Gandhi outlines how enterprises are scaling AI through a growing ecosystem of first-party, partner, and custom agents across core business functions.