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Home » Road to Community Summit North America: ExFlow by Signup Software, Financial Process Automation
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Road to Community Summit North America: ExFlow by Signup Software, Financial Process Automation

John SiefertBy John SiefertSeptember 14, 2023Updated:September 14, 20232 Mins Read
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Welcome to the “Road to Community Summit North America” series, leading up to Community Summit North America 2023, which takes place in Charlotte, North Carolina from October 15-20. In this discussion, John Siefert, CEO, Acceleration Economy and Dynamics Communities, hosts Signup Software executives Laura Daley and Olof Hedin. The three discuss Signup Software’s product Exflow, how Signup Software helps companies achieve digital transformation, and the company’s presence at Community Summit North America 2023.

This episode is sponsored by Summit North America, the largest independent gathering of the Microsoft Business Applications ecosystem, taking place Oct. 15-20, 2023, in Charlotte, North Carolina. Register today to connect with thousands of users across the Microsoft business applications ecosystem at the for user, by user event.

Highlights

01:22 — Signup Software is an “enabler to reach a high degree of automation for customers with the product ExFlow,” notes Hedin. Working within the office of the CFO, financial process automation, Business Central, and Dynamics 365 for Finance and Operations, SignUp Software has created an independent software vendor (ISV) solution that provides the highest and fastest degree of automation. Typically, customers see an ROI in three months.

02:32 — A critical priority for Community Summit North America 2023 attendees is automation. Daley defines Signup Software’s “critical key entry points” are what the company refers to as the “three C’s” — cost, compliance, and control.

04:29 — Signup Software is a “strong” Microsoft partner and its offerings are unique because they are embedded inside of Dynamics 365. Additionally, Signup Software products can be easily implemented, are out-of-the-box, and are easy to deploy. “It’s going to free up their time to work on more business strategic plays within their organization. They see an immediate ROI as they continue to use that automation feature, too.”

07:22 — Signup Software customers range across various industries, including non-profits, amusement parks, sports, the automotive industry, and retail. Two of Signup Software’s customers will be joining the company at Community Summit North America 2023, the Houston Texans and Mattress Firm.

10:25 — During Community Summit 2023, both the Houston Texans and Mattress Firm will participate in the Keynote. Executives from the Houston Texans will break down what it has done within the context of Business Central and with ExFlow, and Mattress Firm will discuss its work within the context of Dynamics 365 for Finance and Operations.

11:31 — If you’re looking to connect with the team at Signup Software during Community Summit North America 2023, you can find them at Booth #827 on the Expo Floor.


If you haven’t already done so, register for Community Summit North America 2023 today! The event takes place Oct. 15-20 in Charlotte, North Carolina.

automation CFO Community Summit NA Compliance Dynamics 365 Dynamics 365 Finance & Operations / AX Dynamics Business Central / NAV featured Microsoft Summit NA
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John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
  • AI
  • Cloud
  • LinkedIn

John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

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