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Home » Why Generative AI Makes Digital Transformation Easier for Organizations
Innovation & Leadership

Why Generative AI Makes Digital Transformation Easier for Organizations

John SiefertBy John SiefertApril 18, 2023Updated:April 18, 20232 Mins Read
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In this Acceleration Economy Digital CIO Summit Moment, excerpted from the “Generative AI and the Future” session, “Intelligent Automation” co-author Ian Barkin tells John Siefert why some of the misunderstandings and conflation around intelligent automation and early forms of artificial intelligence (AI) got in the way of real progress and digital transformation. However, generative AI’s clearly impressive capabilities and relative user-friendliness are making it easier for organizations to invest and experiment with new technology.

Highlights

00:05 — Ian says that in the past, when he would educate clients or prospective clients on how to use software that could emulate the work that people do for routine, mundane, transactional, and rule-based work — robotic process automation (RPA) — he would often get frustrated with the typical response he received: “What do I need RPA if I can just use AI?”

00:25 — “I wanted to say ‘What on earth are you talking about?’ — but with spicier words, because they didn’t know, and I didn’t know, and they had been fed marketing BS,” he says. “It was frustrating because it literally got in the way of valuable continuous improvement, process reengineering, transformation, and digitization discussions that we could have if they didn’t just put their faith and hope in the hype.”

00:56 — Ian says he saw this happen in large enterprises, where, arguably, there should be investments in what’s coming down the pipeline and tinker with it, but that intense amounts of money and time were spent trying to make earlier iterations of AI work, and they didn’t end well.

01:21 — But now, with generative AI, “the capabilities that it has are really thrilling,” Ian says.


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John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
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John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

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