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Home » How Tech Ecosystem Partners Increase Revenue, Support Innovation
CXO Minute

How Tech Ecosystem Partners Increase Revenue, Support Innovation

Janet SchijnsBy Janet SchijnsMarch 15, 2023Updated:March 15, 20232 Mins Read
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In episode 58 of the Leadership Minute, Janet Schijns talks about how technology ecosystems improve enterprise businesses through automation and other tools and technologies, and why it’s so important for you to work with a partner if you want to increase efficiency, make better (data-driven) decisions, improve collaboration, and drive innovation at your organization.

Highlights

00:31 — Janet defines a technology ecosystem as a network of companies, software, services, and hardware that collaborate to provide a comprehensive solution. It can be seen as an interconnected web of companies and technologies that support one another to create a seamless experience for the end user.

00:49 — What exactly do these technology ecosystems do? While currently many still use the term “channel partners,” as technology expands, the landscape has expanded. Today’s “technology ecosystem” doesn’t just consist of traditional company channel partners, but also independent software vendors, hardware manufacturers, and several other service partners, all working together to provide a comprehensive solution to the enterprise.

01:20 — In recent years, one of the most significant advantages of technology ecosystems, thanks to the cloud, has been the improvement in communication. When different departments and teams use different systems, it can be challenging to keep everyone on the same page. A technology ecosystem partner can help solve this problem by integrating all those systems and providing a unified platform for communication. This integration enables seamless communication, ultimately leading to improved productivity and better decision-making for the enterprise.

01:51 — Efficiency is the key to success in business, and technology ecosystems help enterprises achieve it meaningfully via automating routine tasks and streamlining workflows, says Janet. Businesses that use a technology ecosystem partner can save time and resources. As such, companies can then take on more work, deliver better results, and ultimately increase their revenue.

02:26 — Janet adds that by providing a platform for collaboration and experimentation, these partners help drive innovation, which is the lifeblood of any enterprise. The ability to experiment and innovate quickly can give companies a significant competitive advantage in the market.

02:54 — Lastly, these partners drive value by helping enterprises make data-driven decisions. They integrate various data sources, provide analytic tools, and help enterprises gain insights into their operations to make more informed decisions. This data-driven decision-making helps enterprises optimize their processes, reduce costs, and identify new growth opportunities.


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Janet Schijns
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Janet Schijns is an Acceleration Economy Analyst focusing on Partners Ecosystem and Women in Technology. She is the CEO and Co-Founder of JS Group, a go to market consultancy dedicated to achieving results. She was named Channel Influencer of the year in March 2019 beating out a slate of nominees from the top tech firms in the world, and she has been in the top 5 influencers every year for the past decade. She was formerly EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, generating recurring revenue from higher margin solutions.

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