Why the urgency around sustainability now? Factors include regulatory scrutiny, investors wanting to know what companies are doing in sustainability to make investment decisions, and customers wanting to know how products are made, and how sustainable manufacturing processes are, Mastrandrea said.
These factors are creating pressure and action as companies integrate sustainability principles into their brand, both for customers and issues including employee recruitment. “A lot of people want to work for companies that are making a difference,” Mastrandrea says.
