Discussing co-creation with customers, Ramaswamy noted that organizational silos can be an impediment. This means when they want to co-create with employees or customers, various departments need to interact with each other and with customers and employees.
“Smart companies are understanding the best way to design experiences is to co-create,” Ramaswamy said. “They have to start using tools to help a worker visualize how the experience might change.”
Organizational structures and interactions need to be set up to facilitate such interactions, helping to enable more interactions across functions. And this is an area where low-code/no code can be beneficial in terms of engaging citizens as developers.
