One major benefit of digital: Digital products scale in ways that analog products do not, as evidenced by the increasing returns of software. A developer can create digital technology, invest in it, and distribute it digitally. And, its scalability is infinity.
Referencing some of the cultural disconnects between native digitals and native analogs, companies such as Netflix and Google have pushed for employees to return to offices on the premise that the best work, and innovation, has to occur in that setting. “That’s absolutely wrong and it’s been proven wrong in the case of those companies,” Lochhead said
Native digitals haven’t been quick to buy the return-to-office argument. He also noted that native digitals will refer to a Zoom meeting as an in-person meeting, and will explicitly say a physical face-to-face meeting or dinner is in the “RL” (real life).
