June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known. In this News Desk interview, recorded live at Cloud Wars Expo, Principal Analyst Aaron Back welcomes two Microsoft manufacturing cloud executives: Global Industry Marketing Director Colin Masson and Business Strategy Leader Guy Bursell.
Highlights
00:16 — Aaron welcomes Microsoft guests Colin Masson and Guy Bursell to the News Desk.
02:05 — Masson details several challenges facing manufacturing customers today. Nearly all manufacturers are doubling down on smart factory investments and connecting their smart products. Each of these aspects creates challenges in cybersecurity and data storage.
04:08 — The massive shift toward every product as-a-service changes the game for manufacturers and their existing business models.
06:10 — Smart factories lead to a larger discussion on the changing relationship between manufacturing and sustainability.
07:18 — Bursell addresses how the Microsoft Cloud for Sustainability empowers manufacturers and Microsoft’s partner ecosystem. Businesses are moving quickly toward sustainable IT infrastructure.
09:55 — Bursell emphasizes data transparency throughout the entire value chain. Masson details how Microsoft operates multiple complex supply chains between the Azure data center and the company’s own devices supply chain.
14:00 — Cybersecurity is always balancing data accessibility with improved security; Microsoft’s Azure Defender is designed to allow manufacturers to collaborate while protecting sensitive data.
16:17 — Microsoft’s recent survey shows 60% of respondents invest in device-level security. Masson discusses dedicated security tools built for connected devices.
18:39 — Microsoft has decades of experience in manufacturing. Manufacturing customers lean heavily on their cloud partners to build industry-specific solutions.
21:30 — Bursell explores co-innovation techniques that make the most of every partner’s expertise. Industry cloud capabilities are all “composable,” adapting to each manufacturing customer’s needs.
Want to see more from Cloud Wars Expo? On-demand video from the event is available now, with more than 40 hours of cloud education content featuring 100-plus speakers. All content is free to Acceleration Economy subscribers with an on-demand pass.
Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.
