SAP emphasizes with customers, including through its RISE with SAP program, that the objective should not be lifting and shifting current applications and processes to the cloud, but rather rethinking and transforming business.
“About 2,000 customers have worked with us and moved to the cloud with RISE with SAP,” she says. “We struck a chord, found a sweet spot with new and existing customers,” including the National Basketball Association (NBA) which is enabling new sports and media entertainment working with SAP technology.
