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Home » Winning Over Customers So That They Become Advocates
Cloud

Winning Over Customers So That They Become Advocates

Bob EvansBy Bob EvansSeptember 1, 2022Updated:November 4, 20222 Mins Read
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Acceleration Economy Cloud Wars Expo

June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.

If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.

In this Cloud Wars Expo Moment, excerpted from the “Using Data to Dazzle Your Customers” education session, Bob fields questions on customer experience and shares the mic with Acceleration Economy analyst Scott Vaughan for added insight on customer advocacy.

Highlights

00:01 — Cloud vendors need to become indispensable partners with their customers.

00:59 — What’s the “next step up” from customer satisfaction and loyalty? Which metrics should companies focus on?

01:41 — Analyst Scott Vaughan suggests increasing value in measuring customer advocacy and voice.


Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.

CLIck here to get your cloud wars expo on-demand pass noW

Cloud Cloud Wars Cloud Wars Archive Cloud Wars Expo customer experience Featured Highlights
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Bob Evans

Founder
Cloud Wars

Areas of Expertise
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  • Cloud
  • Digital Business
  • Innovation
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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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