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Home » The New IBM: Customers Win as Partnerships Boom
Cloud Wars Minute

The New IBM: Customers Win as Partnerships Boom

Bob EvansBy Bob EvansApril 12, 20232 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

Register here for your on-demand pass to view all content from Partners Ecosystem Digital Summit. The digital event, which took place on April 20, focused on analyzing the business and IT imperatives around cloud, AI, automation, data modernization, and cybersecurity that define the future of partnerships.

In this Cloud Wars Minute, Bob Evans offers highlights from his full-length interview with the General Manager of IBM’s Ecosystem, Kate Woolley.

Highlights

00:48 — After speaking with Woolley, Bob feels that “the overall belief IBM is feeling is the more that [IBM] can encourage a highly successful, innovative, and customer-focused ecosystem, the better off customers are going to be.” He suggests that this was the general philosophy expressed by Kate Woolley.

01:40 — Woolley joined IBM about three and a half years ago as Chief of Staff for current CEO Arvind Krishna and held that role for two years. As the company realized it needed to do more within the ecosystem space, Woolley took over as general manager of IBM’s ecosystem.

02:08 — Earlier this year, IBM rolled out a new program called Partner Plus. “It is a full customer lifecycle experience and Partner Plus does a good job of covering that,” says Bob. Woolley also spoke in depth about the interest and demand around artificial intelligence (AI) and how partners can “play very capably because IBM has such a long and powerful history around artificial intelligence and great expertise there.”

03:20 — Finally, Woolley explained to Bob that IBM has a full partners ecosystem, consisting of system integrators, developers, ISPs, and other major technology vendors. “It’s interesting that IBM is able to do that in a successful way, while also having a very large IBM Consulting business,” says Bob.

04:13 — In closing, Bob suggests that “IBM is off to a great start here and this Partner Plus program is going to also be something that they can build on into the future.”


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Bob Evans

Founder
Cloud Wars

Areas of Expertise
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  • Cloud
  • Digital Business
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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

  Contact Bob Evans ...

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