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In this Cloud Wars Minute, Bob Evans discusses the latest video from SAP’s Julia White, who took to LinkedIn to share why companies must be able to establish strong digital capabilities.
Highlights
00:29 — Late last week, SAP’s Chief Marketing and Solutions Officer Julia White posted a video on her LinkedIn page, discussing the digital imperative. With the outlook for the overall global economy not looking so bright for 2023, White emphasized that companies have to be able to establish strong digital capabilities.
01:04 — White broke this idea down into three pieces, after noting the parallels between today’s economic struggles and those faced during the pandemic:
- Companies with strong digital capabilities surged ahead
- No more “nice to haves” – technology investments are hard tradeoffs
- SAP has been through six recessionary cycles — it can help support customers
02:05 — This is another example of why technology leaders need to eagerly share what they know with their customers. Customers are seeking the context, expertise, and market insights that tech vendors have been able to gain.
03:00 — Bob notes that White’s video was a strong conversation starter, saying in essence, SAP sees the world through the eyes of its customers.
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