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Home » SAP’s $27.5B Vision: Expand RISE to Entice On-Prem Customers
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SAP’s $27.5B Vision: Expand RISE to Entice On-Prem Customers

Bob EvansBy Bob EvansOctober 12, 2023Updated:October 12, 20232 Mins Read
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Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.

This episode is sponsored by Acceleration Economy’s “Cloud Wars Top 10 Course,” which explains how Bob Evans builds and updates the Cloud Wars Top 10 ranking, as well as how C-suite executives use the list to inform strategic cloud purchase decisions. The course is available today.

In today’s Cloud Wars Minute, I examine some changes SAP is making to its RISE program that it hopes will catch the eye of current on-premise customers.

Highlights

00:17 — I’m taking a look today at a big new announcement from SAP about how it’s significantly expanding its successful RISE program, which has been around for about two-and-a-half years. It’s a sort of a go-to-market program that simplifies cloud journeys for customers.

01:18 — If you think about the big prize, the big hook, and the big concern, here’s the big prize: In a meeting with financial analysts a few months ago, SAP said that the opportunity to bring 25,000 of its on-premise customers, an enormous number, into the cloud, would equate to about 25 billion euros, which translates to about $27.5 billion.

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02:19 — Beyond SAP, more businesses are realizing changes are taking place in the world, everything from GenAI, to new sorts of applications that need to be more nimble. These 25,000 on-premise customers have to be feeling a fairly severe case of intensity about getting to the cloud. Will they pick SAP?

02:49 —The hook that SAP is offering with this RISE program has three tiers: Base, Premium, and, the big hook, Premium Plus. That is where all the goodies are: generative artificial intelligence (GenAI); other new AI tools and offerings; and extremely helpful sustainability, supply chain, and financial space capabilities.

04:12 — This points to the vision that was very clear from SAP CEO Christian Klein, three-and-a-half years ago when he took over as the sole CEO. Two and a half years ago, he led a forceful, unwavering transition to the cloud. SAP launched its RISE program, which was a big success.

04:54 — Now, it is breaking out into three different versions to give customers more choices. But it’s got to watch out: There’s going to be a lot of other very, very persuasive tech vendors chasing those 25,000 customers and that $27.5 billion-dollar prize.


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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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