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Home » Salesforce Identifies Emerging Consumer Trends Fueling Agentic AI Adoption
Cloud Wars Minute

Salesforce Identifies Emerging Consumer Trends Fueling Agentic AI Adoption

Kieron AllenBy Kieron AllenApril 30, 2025Updated:May 2, 20251 Min Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

In today’s Cloud Wars Minute, I share insights from new Salesforce research identifying four consumer personas that are shaping the demand for agentic AI.

Highlights

00:04 — Salesforce has published research that identifies four key consumer personas that it says are shaping the demand for agentic AI. Vala Afshar, chief digital evangelist, Salesforce, said: “Businesses would be wise to use these personas as a roadmap to understand what their customers want and align agent development with these real-world consumer needs.”

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01:03 — First, Smarty Pants, with 43%, prioritizing agentic AI for better-informed decision-making. The Minimalist (22%) looks for AI agents that make tasks straightforward. The Life Hacker (16%) is driven by the efficiency gains that AI agents can bring. The Tastemaker (15%) will look to AI agents to seek out personalized experiences and provide taste-specific recommendations.

01:56 — The infrastructure in place for enterprise-grade agentic AI is focused on efficiency gains, but understanding the widespread use cases for consumers is a different beast. There is a lot of talk at the moment about fine-tuning agentic AI strategies, and all the advice points to a less-is-more approach — focusing on specific outcomes rather than an all-out assault.


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Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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