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Home » How Gong Customer Tackle.io Realizes 40% Reduction in Sales Forecasting Time
Cloud Wars Horizon

How Gong Customer Tackle.io Realizes 40% Reduction in Sales Forecasting Time

Tom SmithBy Tom SmithJanuary 5, 2023Updated:April 13, 20232 Mins Read
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In episode 82 of the Cloud Wars Horizon Minute, Tom Smith provides insights on the “startup” Gong and its approach to delivering revenue intelligence to enterprise customers.

For timely insights from Cloud Wars Founder Bob Evans and a roster of leading CXOs on the hows and whys of sustainability’s impact on business processes and profits, please join us for the Acceleration Economy Sustainability Impact Digital Summit on January 26, 2023. Register today for your free streaming pass here.

Highlights

00:37 — SaaS software supplier Gong launched in 2015 on a premise that few CEOs or CFOs would disagree with: Leaders lack adequate visibility into their selling cycles to conduct revenue planning with high confidence and accuracy.

00:55 — Gong founders applied artificial intelligence (AI) to the problem so that customers could record customer conversations and have the intelligence to process them.

01:15 — The Gong Reality Platform will ‘coach’ B2B sales organizations to deliver revenue and close business.

01:30 — Gong has secured $584 million in venture capital; investors include Salesforce. Gong has over 3,500 customers and 1,200 employees. Use cases include deal execution, coaching, forecasting, and market intelligence to support strategic initiatives

01:54 — One customer, tackle.io, says the software has effected a 40% reduction in time spent forecasting.

02:08 — Notably, Gong plans to leverage generative AI — and a key portion of the ChatGPT technology — to automate some sales follow-up by email and automatically build what it calls dynamic briefs on critical accounts that are personalized.


For more exclusive coverage of innovative cloud companies, check out Cloud Wars Horizon here:

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Tom Smith

Editor in Chief, analyst, Cloud Wars

Areas of Expertise
  • AI/ML
  • Business Apps
  • Cloud
  • Digital Business

Tom Smith analyzes AI, copilots, cloud companies, and tech innovations for Cloud Wars. He has worked as an analyst tracking technology and tech companies for more than 20 years.

  Contact Tom Smith ...

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