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Home » Why AWS, IBM, and Microsoft Supply Chain Products Have So Much Cred
AI and Copilots

Why AWS, IBM, and Microsoft Supply Chain Products Have So Much Cred

Joanna MartinezBy Joanna MartinezJanuary 19, 2024Updated:January 19, 20242 Mins Read
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In this Cloud Wars special report, Acceleration Economy analyst Joanna Martinez shares her thinking behind the five products she featured in her recent Supply Chain Products to Watch in 2024 analysis, and why some of the biggest software companies warranted inclusion when readers may have expected a focus solely on upstarts and innovators.

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Highlights

00:19 — Three of the products highlighted in the supply chain products to watch analysis came from industry giants AWS, IBM, and Microsoft. I had the opportunity to educate myself on their products over the past year: each company “walks the talk.”

01:09 — There are a lot of great tech companies out there, many solving concrete problems, but in some cases they’ve never dirctly encountered the problems they solve. A company that creates software to track storage temperature throughout the supply chain probably isn’t dealing with that particular challenge themselves. Software companies aren’t producing food or temperature-sensitive items themselves day to day.

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02:03 — By contrast, every day AWS, IBM, and Microsoft are dealing with the very problems their products aim to solve. AWS Supply Chain recommends ways to balance inventories based on how Amazon does that itself. IBM created a cognitive supply chain and proved it on its own turf, reducing costs by $160 million.

02:37 — When you’re seeking solutions to business problems, don’t automatically discount the big players. Maybe for this year, what’s old is new again.


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ai AWS Cloud Wars Archive featured IBM Microsoft supply chain
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Joanna Martinez

Founder
Supply Chain Advisors

Areas of Expertise
  • AI
  • Cloud
  • Procurement
  • Supply Chain
  • Website
  • LinkedIn

Joanna Martinez is a Cloud Wars Analyst specializing in procurement and supply chain transformation. As founder of Supply Chain Advisors LLC, Joanna empowers individuals and organizations to achieve their transformational goals by leveraging technology, engaging stakeholders, and optimizing processes. With extensive experience leading initiatives across diverse sectors, including consumer products, pharmaceuticals, and financial services, she provides valuable insights into the evolving landscape of supply chain management. Joanna advises two technology startups and a professional services firm while also contributing to the School of Engineering at Rutgers University. Recognized as a Top Global Influencer and Thought Leader by Thinkers360, her book, A Guide to Positive Disruption, offers a framework for success in navigating business transformation.

  Contact Joanna Martinez ...

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