Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Bonnie discusses the rapid evolution of AI and its impact on business partnerships, specifically focusing on Workday’s expanding partner ecosystem.
Episode 42 | Workday Partner Insights
The Big Themes:
- Role of Workday Marketplaces: The Workday Marketplace and the Workday AI Marketplace help customers find partners and specific products tailored to their industry, geography, and particular needs. These centralized resources streamline the search process, enabling customers to make more informed decisions and leverage the most suitable innovations and services for their business objectives.
- Categories of Workday partners: Workday partners can be categorized into sales partners, services partners, and innovation partners. Each type serves a different role, from selling offerings to implementing and supporting them, as well as creating complementary products. Understanding these distinctions helps customers identify the right partner for their specific needs, ensuring a more tailored and effective offering deployment.
- Risks and benefits of rapid implementations: While rapid implementation methodologies can offer quick solutions, they come with fixed scopes and potential risks. Customers need to be cautious and aware of the trade-offs between speed and thoroughness to avoid costly reworks.
The Big Quote: “It’s really important for customers to understand. If you’re looking at a partner, where is their core expertise? Are they sales? Are they services? Are they innovation? Are they all three? And what is it that your organization needs?”
More from Bonnie Tinder:
Connect with Bonnie on LinkedIn or send a message via her Acceleration Economy Analyst page.
