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Home » Google Cloud Parent Pumping $50B Into Tech Infrastructure
Cloud Wars Minute

Google Cloud Parent Pumping $50B Into Tech Infrastructure

Bob EvansBy Bob EvansFebruary 13, 20242 Mins Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

Register for Acceleration Economy’s Cloud Wars CEO Outlook 2024 Course, now available. Featuring exclusive interviews on strategy, AI, and customers with the CEOs of Cloud Wars Top 10 companies.

In today’s Cloud Wars Minute, I analyze Alphabet’s $50 billion investment in cloud infrastructure, foreseeing revolutionary advancements in AI services.

Highlights

00:16 — Google Cloud is part of a large organization that is definitely out to set its own future, and that is parent company Alphabet. In its recent fourth quarter earnings results announcement, Alphabet said it will be investing about $50 billion in technical infrastructure in calendar 2024.

01:47 — This is one of those cases where we see in this greatest growth market the world has ever known that things don’t come free. The demand that Google Cloud is seeing from customers for GenAI services is exploding.

Ask Cloud Wars AI Agent about this analysis

02:51 — CFO Ruth Porat said these investments will be powering the extraordinary applications of AI we’re seeing in DeepMind, Google Services, and Google Cloud. And again, the cornerstone of that now is Google Cloud’s Gemini series of models. Also, Porat said it’s seeing surging demand across a broad spectrum of individuals and entities for cloud-delivered, AI-powered services.

04:32 — So, if Alphabet’s putting in $50 billion this year, I doubt Microsoft’s going to be far under that. Oracle won’t be investing at those levels, but you add them and AWS in, and there’s a total of $150 billion to $175 billion this year in cloud infrastructure investment — somewhere in that range.


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Bob Evans

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Cloud Wars Founder Bob Evans actively analyzes the Cloud and AI categories through video reports, in-depth analyses, and interviews with the Cloud and AI market’s leaders and innovators. He’s also the creator of the Cloud Wars Top 10, a ranking and ongoing analysis of the world's most influential tech companies driving digital business and the digital economy. Bob is recognized as a world-class strategic communicator focused on emerging business strategy, disruptive innovation, and forward-looking leadership.

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