At Google Cloud Next, Cloud Wars Founder Bob Evans sits down with Karthik Narain, Chief Product and Business Officer, Google Cloud, to discuss how AI is fundamentally changing enterprise expectations. Narain explains why customers no longer judge technology providers by licenses sold or cloud consumption, but by measurable business outcomes. From forward-deployed engineers to agentic workflows and the evolving role of product design, he outlines how Google Cloud is rethinking engagement, product development, and enterprise transformation in what he calls the third major wave of technology innovation.
AI Demands Outcomes
The Big Themes:
- Outcomes Replace Consumption Metrics: Narain explains that enterprises are no longer measuring technology providers by how many licenses they sell or how much cloud consumption occurs. Instead, success is now judged by outcomes delivered. Customers expect providers like Google Cloud to share equal responsibility for business results, not just provide tools and leave execution to the customer. This represents a major shift from prior eras where businesses viewed themselves as the sole owners of converting technology into value. AI’s speed and sophistication have raised expectations dramatically.
- The Third Technology Wave: Narain frames today’s AI era as the third major wave of enterprise technology over the past 60 years. The first wave from mainframes through ERP, focused on codifying business processes into repeatable systems. The second wave centered on delivery model innovation, moving software into SaaS and cloud environments. The third wave is fundamentally different because the technology itself learns and evolves. Rather than giving software fixed instructions, enterprises must feed it data, context, and reasoning. This changes how software is designed and deployed.
- Every Feature Must Become a Skill: Products must now be designed for both humans and AI agents. Narain explains that every feature inside enterprise software needs to be exposed as a “skill” that agents can activate directly. This means software can no longer assume a human user is the only operator. Agents must be able to trigger workflows, execute tasks, and coordinate processes independently. This changes how products are structured from the ground up.
The Big Quote: “The application’s user interface is no longer clicks and drop-downs. It is going to be prompts and agentic workflows.”
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