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Home » How Zwilling Beauty Group Transformed AP with Dynamics 365 & Truvio
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How Zwilling Beauty Group Transformed AP with Dynamics 365 & Truvio

John SiefertBy John SiefertApril 2, 20262 Mins Read
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In this episode of the Office of the CFO Podcast, John Siefert, CEO, Dynamic Communities & Cloud Wars, welcomes Chander Vaidyanathan, Vice President, Global IT, Zwilling Beauty Group at Tweezerman International LLC, and Morgan Jonnson, Sr. Director Customer Success North America, Truvio. The three discuss Zwilling Beauty Group’s digital transformation and intentions behind implementing Dynamics 365, and how the partnership with Truvio to implement ExFlow AP Automation boosted accounts payable (AP) automation.

Key Takeaways

  • Zwilling Beauty Group digital transformation: Vaidyanathan explains that the company began its digital transformation in 2017 by consolidating four ERP systems into a single platform, first implementing AX 2012 and later upgrading to Microsoft Dynamics 365 in 2023 as part of a cloud-first strategy. By early 2024, the company fully unified its ERP environment, enabling greater automation and positioning IT to deliver more efficient services to the business. “It is an evolving journey… transform everything. It’s not just an ERP; it is a holistic approach of your entire IT portfolio.”
  • Truvio partnership: After stabilizing its Dynamics 365 environment, Zwilling Beauty Group partnered with Truvio to implement ExFlow AP Automation across all business units by 2025, automating AP processes, reducing manual work, and improving efficiency. Jonnson details how the relationship evolved from a vendor-client relationship into a true partnership, navigating regional differences while enabling Zwilling’s teams to become self-sufficient in implementing solutions across global markets.
  • Co-creation: Jonnson highlights how strong partnerships show that authentic, transparent customer feedback is essential for ISVs to continuously improve products, delivery, and ultimately serve customers better. Vaidyanathan agrees that a long‑term partnership delivered measurable benefits through continuous collaboration and adaptation.
  • Evolving finance function: Finance automation delivers the greatest value by eliminating exceptions to improve accuracy, supplier relationships, auditability, and overall efficiency. “I think where the high efficiencies came for Zwilling is, and [the] biggest changes for the finance team was through automation within the non PO invoices, by automating coding and workflows,” explained Jonnson.
  • Future priorities for Zwilling Beauty Group: On the horizon for Zwilling is evolving from automation into AI, agents, and advanced data platforms. However, Vaidyanathan says the company will only adopt solutions that are relevant and aligned with long‑term business needs rather than chasing hype.

Stream the audio version of this episode here:


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John Siefert

CEO
Cloud Wars, Dynamics Communities

Areas of Expertise
  • AI
  • Cloud
  • LinkedIn

John Siefert is the CEO of Dynamics Communities and Cloud Wars, where he leads the strategic direction, business, and community-based focus of the organization by collaborating with colleagues, customers, partners, and friends. Prior to DCI, Siefert has worked in multiple leadership positions, including President roles at Questex and Informa, SVP at UBM, CMO at STYR Labs, and CEO at Virgo, LLC. Siefert’s passion for creating unique content, community, and event-based programming has helped to build some of the largest media brands in the B2B market, serving the business technology and health/nutrition categories. In his personal life, Siefert is a father of two, married to the love of his life, and digs beaches, barbecues, boats, astrophysics, and road-tripping.

  Contact John Siefert ...

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