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Home » SAP Emphasizes Customer Value, AI’s Impact in Partners Ecosystem Evolution
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SAP Emphasizes Customer Value, AI’s Impact in Partners Ecosystem Evolution

Kieron AllenBy Kieron AllenJuly 3, 2024Updated:July 3, 20242 Mins Read
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Welcome to the Cloud Wars Minute — your daily cloud news and commentary show. Each episode provides insights and perspectives around the “reimagination machine” that is the cloud.

In this Cloud Wars Minute, co-host Kieron Allen discusses key points from his conversation with Karl Fahrbach of SAP regarding the company’s partners ecosystem strategy.

Highlights

00:07 — I want to share top takeaways from my recent discussion with SAP Chief Partner Officer Karl Fahrbach as part of our Partners Ecosystem Innovation series. (The complete interview publishes later this morning). A core focus of SAP is the customer value journey, which partners manage in co-selling and co-creation capacities.

00:42 — Amid the confluence of cloud and AI partners, AI comes into the picture as a technology that supercharges effectiveness of cloud services but that doesn’t mean SAP is sidelining AI. The company is heavily invested in delivering a trustworthy, ethical AI strategy that includes a set of standards that are being bridged to its partners ecosystem.

01:08 — The company’s Validated Partner Recognition Program is an important differentiator that involves the continuous evaluation of the quality of its partners. The validation isn’t permanent; partners must adhere to quality standards defined by SAP to remain part of the program.

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Analystuser

Kieron Allen

Cloud, AI, Innovation
Cloud Wars analyst

Areas of Expertise
  • Business Apps
  • Cloud
  • Cybersecurity
  • Data
  • LinkedIn

Kieron Allen is a Cloud Wars Analyst examining innovations in, and the future impact of, the latest AI, cloud, cybersecurity, and data technology developments. In his ongoing analyses and video reports, Allen focuses on the platforms, applications, people, and ideas that will mold our digital future. After serving as the Online Editor for BBC Sky at Night Magazine and as the Editorial Assistant for BBC Focus Magazine, Kieron became a freelance journalist in 2015 where his focus on the business technology market became a key passion. Kieron partners with technology start-ups and organizations that share his interests in science, social affairs, non-profit work, fashion and the arts.

  Contact Kieron Allen ...

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