A critical element that is still missing in many technology marketer’s approach is creativity. From the content you create to how you deliver it, creativity is the secret sauce that can set you apart from your competition. In this session we’ll provide strategies, ideas and real examples of how you can build creative and engaging campaigns.
Learn about the ways marketing leaders and teams can leverage YouTube Ads to achieve their lead generation goals and much more!
With more and more of the buying process moving online in a self-serve way, organizations need to understand how to blend sales and marketing while working to improve lead management. Learn best practices in the alignment process and hear from Marie as she shares insights from projects she has worked on with Dynamics customers who need this alignment to occur if they are going to get value out of their marketing automation tools and processes.
Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2020 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.
Get valuable insight into what software and technology VARs, ISVs and other providers are doing with their marketing efforts. We will highlight findings from our 2019 Technology Marketing Benchmarks & Trends Survey and provide advice and tips to address your biggest marketing challenges. This session will look at a variety of marketing areas, including content development, customer advocacy, lead generation tactics, budgets and more.
Really great blog on the importance of content marketing–more importantly, realizing how to use it effectively. This is a great post for anyone looking to utilize the DAC platform
From longtime marketing guru in the B2B Technology market, Scott Vaughan, this piece outlines the move from marketing automation to marketing orchestration. How far down this path are we in the Channel Marketing Alliance? Stay tuned for a an invite to get to know Scott in a roundtable CMA session coming soon!
Looking for a better way to prove an ROI on your marketing budget? Look no farther than the Campaign entity. In this session, marketers will learn how the Campaign entity can help:
• Manage the overall marketing budget
• Track campaign spending and ROI
• Improve (and speed up) marketing reports
• Prove the worth of the marketing department
• Use this year’s success to sell your boss on next year’s budget
Natalie Jackson, Marketing Director for emfluence Marketing Platform, shares her perspective and expertise on the path to marketing automation.
Marketing features are an untapped area in Dynamics 365 for Sales. Attend this session to learn the marketing features that are available to you in your current version of Dynamics, the strengths and limitations of these capabilities, and additional offerings from Microsoft and third-parties that you may want to consider in order to fully integrate your marketing and sales efforts using Dynamics 365.
In this session you will learn about the 7 critical tasks that Marketers are automating, how Dynamics 365 and selected digital marketing add-ons can be used to automate those tasks, and a roadmap framework for prioritizing each of those areas in your business.
Attend this session to learn the marketing features that are available to you in your current version of Dynamics, the strengths and limitations of these capabilities, and additional offerings from Microsoft and third-parties that you may want to consider in order to fully integrate your marketing and sales efforts using Dynamics 365.
Your investment in Dynamics 365 and related digital marketing add-ons is an important part of marketing process automation.In this session you will learn about the 7 critical tasks that Marketers are automating, how Dynamics 365 and selected digital marketing add-ons can be used to automate those tasks, and a roadmap framework for prioritizing each of those areas in your business.
Presented by @Geoff Ables
In this session we will dive how to setup dashboards that can actually be used to improve results. You’ll learn about the 5 categories of dashboards, a process for designing dashboards, 3 of the frustrating limits of CRM dashboards and how to work around them. You’ll also learn the top 10 best-practice metrics for sales reps, customer care, marketing, managers and executives – and a visualization of how they should look in CRM dashboards and how to work around them.
In this session we will dive how to setup dashboards that can actually be used to improve results. You’ll learn about the 5 categories of dashboards, a process for designing dashboards, 3 of the frustrating limits of CRM dashboards and how to work around them. You’ll also learn the top 10 best-practice metrics for sales reps, customer care, marketing, managers and executives – and a visualization of how they should look in CRM dashboards and how to work around them.
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Learn how the systems complement each other, and why you need both. On this webinar, you’ll learn how to manage and scale campaigns and programs using automation, use scoring data to deliver sales-ready leads to the sales team, and send marketing-created, personalized, trackable emails and messages.
There are 2 main types of marketing lists you can create in Microsoft Dynamics – Static and Dynamic. We covered how you create a static marketing list and this time we are going to switch gears and go over an example of dynamic marketing.
Dynamic marketing lists are extremely useful when you want the list to automatically update based on the filter criteria you set. So as new leads and contacts meet the criteria, or no longer meet the criteria, they are automatically added or removed from the list.
In this post, our team explains how to use Marketing Forms inside of Microsoft Dynamics 365 Marketing so that you can make the most of the system. Follow this step-by-step guide. (Images included.)
Gill covers a brief evolution of the product that we now know as Microsoft Dynamics 365, shows what marketing automation is and then provides a whistle stop tour of the functionality of ClickDimensions. She concludes with a comparison of Dynamics 365 Marketing and ClickDimensions and their pricing models.
