Welcome to the Cloud Wars Minute — your daily news and commentary show, hosted by Cloud Wars Founder Bob Evans. Guest host of today’s episode, focused on Salesforce and a big customer win with Pirelli tire, is Tom Smith. Each episode provides insights and perspectives around the “reimagination machine” that is the Cloud.
Highlights
00:17 — The global tire manufacturer Pirelli has revamped its sales platform, called Tyre Club+, with innovations in the ordering process that keep customers constantly informed with real-time data. They’re part of a digital transformation that aims to deliver more customer-centric experiences.
00:38 — The project entails the use of Salesforce and its Salesforce Platform, Commerce Cloud, and Marketing Cloud applications.
00:50 — Customer-facing enhancements made possible by these software investments include an easier process to place orders, made possible by simpler search filters. There’s also real-time delivery status monitoring that shows more accurate delivery dates.
01:34 — Another important benefit is that Pirelli, which has 18 production plants in 12 countries, as well as a commercial presence in over 160 countries, will reduce its CO2 emissions by 40% through its digital transformation.
01:50 — Company execs say the system and the supporting Salesforce software helps it build a faster, simpler, and more sustainable way of bringing products to customers.
