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Home » How Partners Harness the Power of Generative AI to Revolutionize Businesses
Partners Ecosystem

How Partners Harness the Power of Generative AI to Revolutionize Businesses

Janet SchijnsBy Janet SchijnsMay 24, 2023Updated:May 24, 20232 Mins Read
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AE Leadership

In anticipation of the Acceleration Economy Generative AI Digital Summit this Thursday, May 25th — register for your free pass here — JS Group CEO and Acceleration Economy practitioner analyst Janet Schijns explores how channel partners are harnessing the power of generative artificial intelligence (AI) to revolutionize their businesses.

To hear practitioner and platform insights on how solutions such as ChatGPT will impact the future of work, customer experience, data strategy, and cybersecurity, make sure to register for your on-demand pass to Acceleration Economy’s Generative AI Digital Summit.

Highlights

00:23 — Janet shares a few facts: 75% plus of all goods sold worldwide are sold by an indirect channel and 91% of all technology purchases involve an ecosystem partner. In this data-rich world, Janet says, channel partners are “embracing AI to unlock new frontiers.”

00:58 — By leveraging machine learning (ML) and advanced algorithms, partners shape an efficient, creative, and transformative future. Generative AI helps developers complete routine app dev and code tasks, and then initiates new code generation. This boosts code creation with fewer team members, benefiting partners who customize solutions for clients.

01:33 — Generative AI empowers channel partners with unprecedented creativity, says Janet. They are using intelligent algorithms to create captivating content, personalized marketing materials, and stunning visuals. From social media campaigns to interactive websites, generative AI fuels innovation and “helps businesses stand out from the crowd.”

Insights into the Why & How of AI & Hyperautomation's Impact_featured
Guidebook: Insights Into the Why and How of AI and Hyperautomation’s Impact

02:07 — In a quest for operational excellence and profitability, many channel partners are also turning to generative AI to streamline their processes. Automating help desk, data analysis, risk and license management, and service optimization tasks enhances productivity, cuts costs, and frees up time for strategic areas, says Janet.

02:33 — “Customer service is paramount,” Janet says,” and generative AI is a game-changer in delivering personalized experiences.” Partners employ AI chatbots and virtual assistants for real-time customer engagement, providing tailored recommendations and instant query resolution. By understanding individual preferences and needs, partners can forge stronger relationships and create unforgettable experiences.

Which companies are the most important vendors in AI and hyperautomation? Check out the Acceleration Economy AI/Hyperautomation Top 10 Shortlist.

03:19 — Generative AI is the catalyst for channel partners to accelerate their growth. By leveraging data-driven insights, they can identify emerging trends, predict market demand, and optimize their sales strategies AI analytics enable informed decisions, revenue growth, and a competitive edge, especially when selling new or emerging solutions.

03:54 — Janet concludes by encouraging anyone interested in generative AI technologies, products, and partners to attend Acceleration Economy’s Generative AI Digital Summit this Thursday, May 25th.

Sign up here for the Partners Ecosystem Digital Summit on-demand pass to see all of the Partners Ecosystem Innovation interviews that aired on April 20, 2023.


Want more tech insights for the top execs? Visit the Leadership channel:

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Janet Schijns
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Janet Schijns is an Acceleration Economy Analyst focusing on Partners Ecosystem and Women in Technology. She is the CEO and Co-Founder of JS Group, a go to market consultancy dedicated to achieving results. She was named Channel Influencer of the year in March 2019 beating out a slate of nominees from the top tech firms in the world, and she has been in the top 5 influencers every year for the past decade. She was formerly EVP and CMSO at Office Depot, where she led a major transformation to drive traction in IT services, generating recurring revenue from higher margin solutions.

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