Salesforce Overview
Salesforce is the world's #1 customer relationship management (CRM) platform. Our cloud-based CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage – simply log in and start connecting to customers in a whole new way. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. CRM helps companies understand their customers’ needs and solve problems by better-managing customer information and interactions – all on a single platform that’s always accessible from any desktop or device.Company Snapshot
- Cloud Revenue (as of 01/31/2025):$10B
- Cloud Services:SaaS,PaaS
- CEO:Marc Benioff

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Cloud Wars Minute
Salesforce is transforming business growth through AI agents, data-driven innovation, and industry-specific solutions, as discussed by David Schmaier at TDX 25.
Business Apps
Salesforce and ServiceNow intensify competition by expanding into each other's core markets, focusing on AI agents and integration.
Cloud Wars Minute
Salesforce targets ITSM and ServiceNow pursues CRM, shifting the cloud landscape and intensifying competition in the enterprise software market.
Innovation & Leadership
Salesforce forecasts FY '26 revenue growth of 7% to 8%, with AI and Data Cloud offsetting weaker segments.
AI and Copilots
Google Cloud and Salesforce have expanded their partnership to deliver AI-driven offerings, reflecting a strategic trend among top cloud vendors to accelerate business transformation through collaboration.
Cloud Wars Minute
Salesforce and Google Cloud have expanded their partnership to include integrated AI applications and infrastructure, significantly enhancing their offerings for customers.
Cloud
Salesforce and SAP are both remaking themselves so that their primary value proposition to customers is all about data and AI-powered innovation--particularly agents--rather than just applications.
Cloud Wars Minute
There's an AI agent battle shaping up as SAP and Salesforce stake out the most aggressive positions, pivoting away from focus on applications to emphasize data, clouds, and AI.
Innovation & Leadership
This report shares insights from top Cloud Wars CEOs on how AI will drive business transformation in 2025, focusing on execution, ROI, and leadership in the cloud.
Cloud Wars Minute
The latest Cloud Wars rankings show how hyperscalers and application vendors are managing growth and adapting to changing market dynamics.
Innovation & Leadership
Salesforce leader shares tangible examples of customer wins with agents, supporting his expansive vision of agents creating a digital labor force.
Innovation & Leadership
Salesforce CEO Marc Benioff predicts an AI-powered revolution with "agentic AI," transforming business operations, reducing costs, and driving unprecedented customer engagement—while signaling a shift toward digital labor over traditional software development.
Innovation & Leadership
Marc Benioff outlines Salesforce's plans to deploy AI at scale -- with a particular focus on agents and digital labor -- while enhancing its platform to help customers thrive in 2025.
AI and Copilots
The competition for AI supremacy heats up as Nadella endorses the agentic vision that Salesforce's Benioff has been promoting aggressively for the past 6 months.
Cloud Wars Minute
Salesforce claims a leadership role in the AI agents revolution, supported by insights from Microsoft’s Satya Nadella on their transformative potential.
Cloud Wars Minute
Salesforce’s Agentforce 2.0 ushers in a transformative era of AI-driven digital labor.
Business Apps
AI-driven applications suites are transforming enterprise efficiency, innovation, and integration.
Cloud Wars Minute
The Suite Wars intensify as major apps vendors focus on AI, integration, employee experience, security, and industry-specific solutions.
Cloud Wars Minute
Salesforce launched its Agentforce Testing Center, positioning this platform as a way to evaluate agent lifecycle management.
AI and Copilots
Marc Benioff shared his excitement about Salesforce's Agentforce AI, which he believes will revolutionize productivity by automating routine tasks and freeing up human workers for more strategic roles.
Cloud Wars Minute
Marc Benioff outlines Salesforce's vision for AI-driven "Agentforce," emphasizing its role in reshaping work dynamics, enhancing efficiency, and unlocking new opportunities for innovation.
AI and Copilots
IBM’s deep expertise, combined with partrnerships that leverage Salesforce and AWS technologies, is transforming businesses by bringing analytics and AI to customers' data.
Cloud Wars Minute
IBM is innovating in data management by partnering with AWS and Salesforce to eliminate silos and enable real-time access.
Innovation & Leadership
Despite earlier caution from Salesforce and Workday CEOs, Salesforce, Workday, and Snowflake are expected to report accelerating growth for Q3, driven by strong AI demand, their market leadership, and renewed business optimism.
Cloud Wars Minute
The AI revolution is fueling growth across the cloud industry, with CEOs and boards intensely focused on capitalizing on AI’s potential to drive innovation and productivity.
AI and Copilots
Over the past seven weeks, the Cloud Wars Cloud & AI Confidence Index has climbed by $480 billion to $9.22 trillion, reflecting strong investor optimism in cloud and AI technologies.
AI and Copilots
The Cloud and AI Confidence Index tracks the combined market caps of the Cloud Wars Top 10 companies, which recently topped $9 trillion.
Innovation & Leadership
A company-by-company breakdown of Cloud Wars CEO of the Year candidates, their strengths, and their companies’ latest wins.
AI and Copilots
Salesforce research finds consumer trust in brands is eroding but AI agents hold the potential to raise trust — provided they operate transparently and enhance service.
Innovation & Leadership
Google Cloud tops the Cloud Wars Growth Chart with a 35% Q3 growth rate, showcasing rapid acceleration driven by AI innovation
Cloud Wars Minute
Google Cloud leads the Cloud Wars Growth Chart with an impressive 35% growth rate in Q3, surpassing all other major cloud vendors.
AI and Copilots
Latest accelerator from Salesforce aims to help nonprofit organizations combat employee burnout by offloading some repetitive, laborious tasks to AI and Agentforce.
Cloud Wars Minute
The CEO of Salesforce UK and Ireland weighed in on the need for AI governance and how the British government should play a role.
Innovation & Leadership
CEOs from leading cloud companies are driving innovation in AI, business transformations, and customer engagement in 2024, displaying visionary leadership and building modern partnerships.
Cloud Wars Minute
Meet the cloud leaders pushing the boundaries of innovation, leading the way toward Cloud Wars CEO of the Year recognition.
Cloud Wars Minute
Salesforce emphasizes value of unstructured data, calling it "powerful fuel" that can be tapped for AI agents and customer experience.
AI and Copilots
SAP's new AI agents will improve productivity by collaborating across business functions -- along with its Joule AI assistant -- to handle complex workflows.
Cloud Wars Minute
SAP enters the agent wars by combining its Joule CoPilot with new AI-driven agents to enhance enterprise efficiency.
Innovation & Leadership
After brokering multi-cloud infrastructure deals, Ellison now sets his sights on uniting competing SaaS giants to ease app integration, aiming to revolutionize enterprise tech.
Cloud Wars Minute
A recent keynote revealed Larry Ellison's vision for an applications cloud similar to the multi-cloud infrastructure deals that he drove.
Cloud Wars Minute
ServiceNow, under Bill McDermott's leadership, is expanding its workflow platform and potentially positioning itself against major applications vendors like SAP, Oracle, and Microsoft in the evolving cloud market.
AI and Copilots
Top cloud vendors are deploying advanced AI agents to automate business processes and enhance human potential by handling low-value tasks, with Salesforce and Oracle leading the "Agent Wars" through 2025.
Cloud Wars Minute
Agent Wars is the emerging competition among top cloud companies to lead the new AI agent market, with customers expected to be the biggest winners.
AI and Copilots
Salesforce CEO Marc Benioff sketches a bold AI vision: 1 billion agents by the end of 2025, and the company leans into partners to propagate the technology.
Cloud Wars Minute
Workday Rising showcases technology innovation in AI agents and customer use cases. Salesforce's Marc Benioff was featured in CEO Carl Eschenbach's keynote.
AI and Copilots
Salesforce’s Einstein Service Agent enhances customer service with AI for personalization and scalability, but customers need to understand the challenges.
Cloud Wars Minute
Salesforce users can now gain personalized metrics and insights directly from Tableau Pulse from directly within their CRM workflows.
AI and Copilots
From fundraising proposals to Einstein-generated program summaries, Salesforce taps GenAI to help nonprofits operate more efficiently.
AI and Copilots
Salesforce's growth is lagging behind faster-growing ServiceNow, raising questions about the company's future competitiveness in the cloud and enterprise apps markets.
Cloud Wars Minute
Marc Benioff’s comments about ServiceNow belie ServiceNow’s superior growth and market performance compared to Salesforce.
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