In today’s Cloud Wars Minute, I explore how Gen Z is reshaping the automotive industry based on new research from Salesforce.
Highlights
00:03 — Now, new research from Salesforce has found that Gen Z is far more likely than older generations to use AI agents for car buying and maintenance tasks. In fact, 74% say they would like agents to tell them the best time to buy based on price fluctuations, deals, or incentives.
00:50 — From a wider perspective, this research highlights the role that digital natives will play in the development of AI technologies. Today, the offerings presented, especially at the enterprise level, often cater to older generations, including current CEOs and department heads. Many may be resistant to change or find it difficult to introduce cultural shifts within their companies.
01:19 — Therefore, it’s crucial that tools are developed to accommodate these considerations, fostering a culture of adaptability and innovation. Understanding what the next emerging market will be is critical for the longevity of AI products and services — particularly agentic AI products and services.
