In this Acceleration Economy Digital CIO Summit moment, Cirque du Soleil VP of IT Philippe Lalumiere shares specifics with Bob Evans on technologies that the entertainment company is deploying to better understand and serve its audiences, as well as generate new revenue streams.
Highlights
00:05 — Philippe shares how Cirque du Soleil is deploying a CDP (customer data platform) to help support the marketing and sales team with real solutions, which is a big step towards the organization’s customer-centered digital transformation, and it’s about to be realized.
00:45 — The organization is also looking at virtual reality (VR) and augmented reality (AR), which is particularly interesting given that they are content-focused and Cirque du Soleil creates content.
01:00 — Cirque is also looking at artificial intelligence (AI) to increase its knowledge of customers and improve their experience. These technologies may also generate new revenue streams for the company.
01:18 — In summary, Philippe says, Cirque du Soleil’s two big strategic priorities going forward are improving customer knowledge and experience and generating new revenue streams using technology.
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