Welcome to this exclusive interview with Marc Benioff, CEO of Salesforce, as part of the Cloud Wars Top 10 CEO Outlook 2024 series. Benioff talks to Bob Evans about Salesforce’s excitement for 2025 and beyond as well as the transformative role that agents will play in enhancing customer relationships and business operations.
Highlights
Salesforce’s Excitement for 2025 and the Role of Agents (01:04)
Benioff shares his enthusiasm for the current technological moment. He explains that agents will help businesses operate at lower costs and improve key performance indicators (KPIs). Agents are being rapidly adopted, with Salesforce deploying its agent platform at scale and significantly reducing the workload on human support agents. “We are in an opportunity, I think, for all of our customers, to connect with their customers in this incredible new way that we call agentics or agents . . . we’re witnessing something I think, that we’ve only seen in the movies.”
Salesforce’s Market Position and Digital Labor (02:35)
Salesforce is the second largest software company in the world, with a $38 billion market cap and $12.9 billion in cash flow. “I think we’re one of the first enterprise software companies to deliver an agentic platform at scale with the level of performance and capability that everybody wants.” Its platform, Customer 360, integrates various products, creating a comprehensive solution. It’s well-positioned to address the issue of digital labor, which has the potential to transform businesses. Benioff says there’s a multi-trillion-dollar total addressable market (TAM) for digital labor.
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The Importance of Data and AI in Salesforce’s Strategy (10:30)
Benioff outlines three core initiatives at Salesforce over the past 24 months: integrating acquired apps into the core platform, developing a high-performing data cloud, and enhancing the agentic layer. He discusses the importance of a unified data model and the integration of the data cloud with Salesforce’s apps. AI and machine learning have made many advancements in recent years and while AI is not yet perfect, it has significantly improved over the past decade.
Salesforce’s Core Values and Commitment to Partnership (15:29)
Salesforce’s core values — trust, customer success, innovation, equality, and sustainability — have remained unchanged for 25 years. As Salesforce moves into new technological frontiers, including AI, Benioff stresses the importance of transparency, communication, and collaboration. “We are moving into a new world together, and we’re going to be better together.” He reaffirms Salesforce’s dedication to working closely with customers and welcomes them into the future of innovation and technology.
The Role of Agents in Enhancing Human Potential (17:11)
Benioff discusses the potential of agents to enhance human capabilities, citing examples from Disney and Gucci where AI has improved employee performance and customer satisfaction. “We also saw that in Gucci, for one of the call centers where we deployed this technology, revenue [rose] 35% because the agents were just making those employees just better.” He touches upon the need for rebalancing roles within the company as AI takes over certain tasks, ensuring that employees are continuously skill-building and evolving.
The Future of Agents and Applications (20:50)
He addresses the misconception that traditional databases and applications will be entirely replaced by voice-driven AI interfaces, like those depicted in the movie Her. He explains that AI models are not data storage systems but intelligence engines that augment and extend existing capabilities. While AI is evolving rapidly, Benioff says that current enterprise systems still rely on databases, applications, and workflows. He clarifies that AI will complement these systems rather than replace them entirely.
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