In this News Desk interview, recorded at Celosphere 2022, Tom Smith speaks with Henning von Einsiedel, Chief Operating Officer, Holy Fashion Group. The two discuss what the company does, how it utilizes Celonis to optimize its supply chain management, and how the latest Celonis products impact Holy Fashion Group’s business.
Highlights
01:05 — Holy Fashion Group is made up of three brands:
- JOOP!
- Strellson
- Windsor
The company is based in Switzerland but sells and sources its products on a global scale.
01:46 — Holy Fashion Group has been a Celonis customer for over five years. The company utilizes Celonis solutions for process mining purposes from the purchase process through the payment process. Von Einsiedel says Holy Fashion group is a small but loyal Celonis customer.
02:32 — Holy Fashion Group uses the process mining approach internally to reduce emissions, optimize its supply chains, and create transparency and traceability.
03:39 — Tom asks von Einsiedel to speak to Holy Fashion Group’s use of Celonis’ latest sustainability app, and how it relates to the company’s overall strategy.
04:01 — Holy Fashion Group has been a part of the development of Celonis’ sustainability app. von Einsiedel believes that the sustainability app will help the company to optimize its supply chain to reach long-term sustainability goals. The company will also utilize the app to guide them in sustainable design and production processes.
05:51 — Tom refers to comments made by Celonis Co-CEO Alex Rinke, who had a message around the top line, bottom line, and the green line — meaning sustainability. He asks von Einsiedel to elaborate on why it resonates with him.
06:42 — Von Einsiedel explains how focusing on the green line “adds to a company’s perspective and will pay off altogether.” Furthermore, he notes that consumers expect sustainability to be included within the normal context of business.
07:46 — Tom asks for von Einsiedel’s perspective on Process Sphere, another Celonis application that was announced at its annual conference.
08:11 — Von Einsiedel notes how the visualization of process mining helps customers, consumers, and businesses optimize their operations. Process mining has a vital role in merging together technology and innovation to solve the problems of today and the future. He concludes that improving things step-by-step will make the world a little bit better.
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