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Home » How Companies Are on a Mission to Manage Sustainability’s ‘Green Line’
Cloud Wars Horizon

How Companies Are on a Mission to Manage Sustainability’s ‘Green Line’

Tom SmithBy Tom SmithDecember 5, 2022Updated:December 16, 20221 Min Read
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In this News Desk interview moment, Tom Smith speaks with Alex Rinke, co-founder and co-CEO of Celonis, during the company’s Celosphere 2022 conference in Munich. Rinke emphasizes the shared sense of mission that he sees characterizing the attendees and the atmosphere at the event.

Highlights

00:10 — Rinke emphasizes the shared sense of mission among attendees: “We have to make a difference to our processes and save the world one process at a time because there’s a tremendous amount of carbon that’s trapped in all of our business processes in every industry, whether it’s consumer products, retail, energy. And everybody is getting on board with this idea.”

00:45 — There are new perspectives developing. Companies have always focused on the top and bottom lines, but now there’s a need to track and manage the “green line” of sustainability.

01:05 — Companies see the opportunity with Celonis software to manage performance and optimize the business from a sustainability perspective while using a single platform.


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Tom Smith

Editor in Chief, analyst, Cloud Wars

Areas of Expertise
  • AI/ML
  • Business Apps
  • Cloud
  • Digital Business

Tom Smith analyzes AI, copilots, cloud companies, and tech innovations for Cloud Wars. He has worked as an analyst tracking technology and tech companies for more than 20 years.

  Contact Tom Smith ...

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