In this moment, excerpted from the Partners Ecosystem Digital Event which was held on April 20, Bob Evans and Chris Degnan, Chief Revenue Officer, Snowflake, discuss Snowflake’s industry verticals, and why having partners that align with those verticals is critical.
Highlights
00:13 — A year ago, Snowflake decided to launch its industry verticals, of which there are six core industries:
- Healthcare
- Life sciences
- Retail
- Financial services
- Telecom
- Manufacturing
00:37 — As Snowflake “goes down this path,” Degnan notes how critical it is to have sales leaders and industry experts aligned with these verticals. This informs the company on how to select the right partners and identify the right use cases.
01:16 — Snowflake has a sports agency customer that targeted a specific demographic. He explains, “We actually identified a data provider that was in our data marketplace to bring to that customer and then they could add to this specific demographic in their space.”
01:52 — Over the last decade, Degnan has remained excited knowing that there is still so much innovation that has yet to happen.
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