In this moment, excerpted from the Partners Ecosystem Digital Event which was held on April 20, Bob Evans interviews Karl Fahrbach, Chief Partner Officer, SAP, who explains how the organization co-creates with customers and partners.
Highlights
00:08 — “We actually start with the solutions side… when we ideate the solution that the customer needs…we make sure that the proper intellectual property (IP) is always well embedded,” explains Fahrbach.
00:42 — Through SAP’s business technology platform, the company ensures that the partner solution is well integrated with the SAP solution, to create seamless integration for the customer.
01:12 — With every partnership SAP has, there is close alignment in terms of analyzing the forecast and pipeline that customers have, “and we make sure there is full alignment all the time from a go-to-market perspective.”
Sign up here for the Partners Ecosystem Digital Summit on-demand pass to see all of the Partners Ecosystem Innovation interviews that aired on April 20, 2023.
