We’re on the road to Oracle CloudWorld. From September 18-21 in Las Vegas, Oracle will bring together its customers and partners. Acceleration Economy’s Road to Oracle CloudWorld series will feature Oracle execs previewing what’s to come at this year’s conference. For this podcast, I spoke with Rob Tarkoff, executive vice president and general manager, Fusion Cloud Customer Experience (CX), Oracle, who will be a featured speaker at the event.
Road to Oracle CloudWorld | Shifting CX Dynamics
The Big Themes
- Attendee conference goals: A conference shouldn’t only be a product showcase. At CloudWorld, attendees can expect not only to hear about new features and products but also to network with peers and Oracle leaders and learn about what’s changing for CX practitioners.
- Generative artificial intelligence (Gen AI) and CX transformation: Gen AI is having a huge impact on the CX domain. Many customer processes benefit from large language models and innovating those into Fusion Cloud applications. Gen AI leans heavily into Fusion Cloud’s push to build truly end-to-end flows
- Rise of the subscription business model: The subscription business model is becoming the new normal, and the Fusion Applications Suite enables it in the back-office and the front-office. Salespeople must readjust their behaviors and processes to handle subscriptions effectively.
The Big Quote: “There are lots of companies that were not born in the cloud and obviously have worked for a long time with [a] . . . non-recurring revenue model, a one-time interaction between a customer and a vendor . . . That’s changing dramatically in every industry . . . customers want to subscribe to usage.”
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