June’s live Cloud Wars Expo event featured dozens of industry leaders allowing the Acceleration Economy team access to the inner workings of the greatest growth market the world has ever known.
If you missed the Expo or just want to catch up on sessions you were not able to attend, then you’re in luck. We recorded more than 40 hours of education sessions from the event, which are available for free to Acceleration Economy subscribers. We’re also previewing the content in this series of Moments, which feature highlights from each session.
In this Cloud Wars Expo Moment, Bob Evans hosts Christian Anschuetz (Principal Advisor, Public Sector, SF Digital) and Chris Lochhead (3x CMO, #1 Business Podcaster, Bestselling Author, Category Pirates) in a discussion on how native digitals have killed traditional marketing as it is known in the world.
Highlights
00:38 — For those who are over the age of 40, everything that has been learned about marketing, regarding how to access people is gone.
01:07 — For marketing professionals and product developers in the S&P 500, Lochhead says they do not understand that people are recruiting on modern apps, even on Tinder.
01:29 — Native digitals have taken over and have killed traditional marketing.
03:02 — Lochhead suggests that the default for native digitals is to assume that “to meet” means via Zoom. Native digitals must clarify with “RL” (meaning real life) if they want to meet in person.
Access more than 40 hours of cloud education content featuring 100-plus speakers at Cloud Wars Expo On-Demand. All content is free to Acceleration Economy subscribers with an on-demand pass.
