Bonnie Tinder is the founder and CEO of Raven Intelligence, an independent B2B peer review site that amplifies the voice of the customer. She focuses on software customers, consulting partners, and software vendors and helps identify the best partners for their needs. In this episode, Bonnie and Bob discuss the impact of mergers and acquisitions, evolving customer expectations, and strategies for companies to adapt and thrive amidst rapid technological changes.
Episode 39 | The Shifting Tech Landscape
The Big Themes:
- Significant M&A activities: After a quiet period last quarter, there’s been a notable trend of merger and acquisition (M&A) in the HR technology space. Specifically, Bonnie outlines key acquisitions by major players like Ceridian, Workday, ServiceNow, and Cornerstone, emphasizing the strategic moves to enhance product offerings and stay competitive.
- Evaluating M&A impact: Bonnie advises customers to carefully assess the impact of M&A on their contracts, pricing, and support levels. Changes are inevitable but may vary depending on the acquiring company’s integration strategy. Customers need to scrutinize initial contracts and understand potential changes in service quality and pricing structures.
- Customer success and satisfaction: The importance of customer feedback and satisfaction emerges as a key theme, with Bonnie advocating for customer-centric approaches and the use of reviews to gauge vendor performance and customer sentiment in the midst of industry transformations.
The Big Quote: “You want to be aware that when . . . a consulting party gets acquired, the culture is going to change drastically, and you want to make sure that what you had in the past —those great relationships and all of that knowledge, and partnership that was built — that isn’t going to change in a new sort of model. And be aware that it very likely could.”
More from Bonnie Tinder:
Connect with Bonnie on LinkedIn or send a message via her Acceleration Economy Analyst page.
